How Brands Can Embrace Authenticity When Engaging In Charitable Impact - With Galen Gifford and James Clifford of Big Truck, and Roy Tuscany from High Fives Foundation

Welcome to episode 6 of The Cluey Podcast! This show is here to help conscious consumers get "Cluey'd in" to the latest and greatest in conscious consumerism - from top brands, to hot topics and burning questions, and the latest news. I'm your host Maryclaire Manard, Founder and CEO of Cluey (clueyconsumer.com). Cluey is an online database of thousands of consumer brands, backed by reputable 3rd party data, so that you can discover the real impact of what you're currently buying, as well as find alternatives that may better align with your values.

Today's topic: How brands can embrace authenticity when engaging in charitable impact. To discuss this, our guests today are three individuals: Galen Gifford and James Clifford of Big Truck — and Roy Tuscany from High Fives Foundation. Big Truck is a hat and outdoor apparel company based in mountain town of Truckee California which definitively shapes the company’s brand for a deep love of the outdoors, and The High Fives Foundation is a nonprofit dedicated to providing education and recovery to injured athletes and veterans who have experienced life-altering injuries in outdoor action sports, and aims to help those folks get back to the sports they love. Big Truck and High Fives have maintained a partnership for the purchase of certain hats that a percent of revenue is given to High Fives in an effort to support their mission.

So we hope you come along and subscribe, and get Cluey'd in with us!

Host: Maryclaire Manard

Guests: Galen Gifford, James Clifford & Roy Tuscany

Producer & Editor: Mike Maley

Music: Dieter van der Westen