In this episode, Matt and Shelby discuss the best business model for creatives. They explore different models such as standard employment, freelance, and the agency model. They also dive into the details of running an agency, using a retainer model, implementing a subscription model, and exploring e-commerce. They highlight the pros and cons of each model and emphasize the importance of building relationships with clients and share their personal experiences. They also encourage creatives to constantly evolve and experiment with different models to find what works best for them.
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