#4 The Role Of Video On Social Media And Do You Need It To Be Successful?

I'm no stranger to video. I've used it many times to grow my Instagram quickly in the past. There's no doubt that video is here to stay and it can rapidly increase your social media account following. In today's episode I discuss  if it's really necessary in order to be successful. Certainly it's a great tool for reach and potential new followers but how you use video can impact your account both positively and negatively. 

Is it right for you? Here's the breakdown of today's episode:

• [00:03:00] do we really need video in order for us to be successful on Instagram? And I want to use the word successful. In replace of rapid growth with video. Because that does not necessarily equate to success. I want you to keep that in mind because we tend to really get wrapped up in the numbers game, that follower count. And we assume when we see an account with a high following that they're automatically successful because they've used video to exponentially grow their account. But that's not always the case. So you really want to ensure that you're using video in the right way that aligns with your goals.
• [00:04:00] But I think it's cyclical. Just like anything. When the algorithm changes, everybody gets frustrated. Everybody feels as though their performance on the platform is tanking. And we feel as though it's just crickets. Like nothing is happening, no matter what we're doing, nothing seems to be working. 
• [00:05:00] there are many artists that I know on Instagram who have a quarter of the following that I have and hardly post any type of video content. Sure they do a little bit, but most of their feed is photos and they are extremely successful. I also know the other extreme of artists who are doing very, very well, who create video nonstop. They have hundreds of thousands of followers and yes are successful in their own, right with what they're doing.
• [00:09:00] It's really easy to become overwhelmed in thinking that you've got to jump on the bandwagon with everyone else and do the same thing. But it just means you're going to become more frustrated with yourself when you take that direction instead of taking the one you initially intended. As well, it may not necessarily align with your values and who you are as an artist. 
• [00:12:00] So again, you really need to think about who you are as an artist and your goals on the platform. Now, maybe you haven't, you had decided on direction. Maybe you don't know what you want to do or how to grow on social media. This then could be a viable option for you, especially if you love experimenting, you love lots of different mediums and you love to create It's an avenue you could pursue working with other brands and being paid to post art content. 
• [00:17:00]  You don't need your video to go viral but it's still important to utilize video well and get it out there so you can gain some of that extra reach that you wouldn't normally get from photo. 

Thanks so much for joining me on today's episode. I hope you found value and don't be a stranger. Feel free to drop a comment on my latest Instagram post. I'd love to hear what you're up to and what you think about this podcast.

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