One of my favorite stories is The Fisherman's Dilemma. It's a tale of an angler who wants to bring a treasure trove of fish home to his loving wife and family. Although he uses every strategy and tactic, he discovers a whole in the bottom of the net. Regardless of his harvest, the hole stole his bounty.
Customer acquisition is an important first step for organizations to prosper. But much like the fisherman in the story, unless you've got a strategy to engage customers beyond their initial onboarding, they will slip through the hole in the net.
Join the CEO and Founder of SuiteCX, and CX thought leader Valerie Peck as she shares some insights on how to engage customers throughout their lifecycle including:
- The Importance of Customer Engagement
- Consistency across different customer touchpoints
- Influence of departmental and channel silos on engagement
- Importance of engaging and enabling employees
- Technology as an Enabler, Not the Solution
Valerie was featured in this Creating Emotional Connections: The Power of Loyalty Programs with Valerie Peck:
https://qrcd.org/42Mn
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