Chris Stevenson and Marisa Hoff are the founders of The Empower Group, a full-service consulting firm with services ranging from staff training, workshops, full facility management, and more. Together they have over 50 years of combined experience in the health and fitness industry. Both Chris and Marisa have played almost every role in the industry from personal training, teaching group X, sales, management, marketing, owning and operating…you name it and they have probably done it at some point. In addition to that, they are both international speakers who regularly present at IHRSA, IDEA, Club Industry, NASM Optima, and many other industry events.
No matter where you live or how frightful the weather may be, it’s time to start planning and programming for outdoor classes NOW. We will talk about who, when, where, what and how to program for this unique and unpredictable (and potentially profitable) space.
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