January 22, 2024 • 51 mins
🎙️ We're looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women's Health Leadership TRUST Award. The TRUST Awards celebrate Minnesota women and companies that are helping the healthcare industry advance boldly into the future.
Our focus on this episode is to evaluate the stigmas that are attached to healthcare marketing and the deep impact they have on audiences. How has Melissa made it part of her career mission to lead change in this industry, and how is the marketing industry doing as a whole?
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