102. The Power of Audio Branding with Jodi Krangle part 1

Your audio brand strategy, sonic logo (audio tagline), and other key audio components central to your marketing efforts and establishing your brand voice (literally) are often overlooked by businesses, explains Jodi Krangle in today’s episode of The Marketing Mirror. For Jodi’s business, one of the audio components for marketing her brand is hosting a podcast, appropriately called Audio Branding… the Hidden Gem of Marketing… But, you'll love this show's interview where Jodi talks about how "sound" branding works, where it's found, and how she started her extremally successful voiceover acting career working for major national and international brands we all know. She talks about how she leveraged marketing at the onset of her career and how she currently does so with her podcast and other work she's passionately involved with in her industry. You can read more about Jodi and the gems she shares in this episode (along with more resources links) here: https://writemixforbusiness.com/market-your-brand-with-sound-audio/ Overview of Episode Time Stamps: 02:10 Long-time volunteer learns tech and voice. 05:42 Transition from SEO to voiceover actor. 09:19 Selling voiceovers globally, supportive voiceover community. 12:57 The importance of sound branding and podcasting. 15:28 Powerful audio logo strategy secured partnerships with tech companies 20:00 Your impactful podcast promotes professional importance. 23:41 Voice & sound in marketing is critical. 24:49 Consider the sound in your marketing strategy. Brought to you by Sue-Ann of Write Mix for Business, The Marketing Mirror promises to deliver insights, ideas, and strategies— simple to complex— to unravel marketing secrets to infuse into your business every day. Join Sue-Ann Bubacz and friends on a journey into The Marketing Mirror to reflect on how to effectively improve your marketing to win more business. And hearts.  The Marketing Mirror— because everything you do reflects your business and brand. Sound clips licensed via subscription: AudioBlocks/TechSmith/Canva Thanks for listening and please subscribe to The Marketing Mirror Podcast on Spotify or your favorite listening platform! Learn more about your ad choices. Visit megaphone.fm/adchoices