We’re excited to welcome Ashley Estilette to the Master Marketer Show! As the Chief Marketing Officer at Mitratech since 2021, Ashley has overseen some of the most transformational workplace moments of our lifetime.
With the effects of the pandemic still looming over many businesses, and many companies continue to navigate the “in-office v. remote” discussions, one thing is for sure: it is more important than ever for leaders to actively listen and stay in tune with their teams, AND to evaluate the needs of potential hires.
In this episode, we discuss culture shifts and effective business leadership as the possibility of a recession continues to loom over businesses across the world. How does a leader effectively lead the charge as pressure mounts, and what does that mean for their teams?
Let’s get started!
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For Ashley, keeping her team in the know on initiatives, successes, and failures has been tantamount to her success as a leader. When a board of executives is excited about a new initiative, she shares that excitement with her team. We are creatures of reward, in that we like to see positive results from our hard work. Ashley has been cognizant of that for her whole career, and it’s brought her to where she is today. With the remote environment unintentionally leading to some levels of isolation, it is more important than ever for leaders to trickle down as much information as possible so that regardless of the economic situation looming over many businesses, team members will continue to see the value of their work at a larger scale.
A bit more about Ashley:
Ashley Estilette lives, eats, and breathes leadership. She has been a champion of her teams and prides herself on the “Workplace Rally Cry,” an intentional mindset of celebrating her team’s efforts. By her admission, she is “energized by people,” something that is clearly established in this week’s episode. Ashley has been the Chief Marketing Officer of Mitratech, a software development agency designed to em
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