What’s your philosophy? Is it kindness, excellence, tenacity, or a mixture of multiple ideologies?
Whatever your philosophy, how does it apply to your business, and better yet, your position as a leader? Philosophies curate your environment, in that how you choose to lead may greatly help or hinder your efforts in your business operations.
In this episode, we welcome CMO & Go-To-Market Advisor Jamey Heinze to the Master Marketer Show! One look at his resume, and you’ll understand why we’re so thankful to have fit into his schedule for a thoughtful discussion on the philosophies behind effective, results-driven marketing leadership.
Let’s get started!
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A company (and its leadership) thrive in spaces where its intentions are made clear, and most often intentions are made clear by solid, easy-to-understand core values. Jamey advocates for big and bold icons for core values. Much like a brand logo, core values must be easy to identify. Work is work at the end of the day, but marketing work leaves room for innovation, exploration, and fun, and a company that abides by core values by displaying them prominently every day is bound to see its workers succeed at a much greater rate. Authenticity is key, though, and if you feel like you’re “faking” through developing core values, it’s time to reconsider.
A bit more about Jamey:
Jamey Heinze is the CMO and Go-To-Market Advisor for HUVR and Waterloo Data, as well as the Go-To-Market Advisor for Five By Five and The Cortado Group. If you’re surprised by Jamey’s busy resume… don’t be. With a lengthy career in marketing, Jamey has mastered leadership and earned a prominent position as a thought leader in the industry. With a career that started in sales with Xerox, Jamey quickly learned about the different types of motivations that go into any business department and has since used that knowledge to continually improve his
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