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November 29, 2023 41 mins

In-person events are making a comeback! Join us as we explore how Adam Beck and his team  at CADENAS Parts Solutions took their idea for an industry-specific B2B marketing event from concept to sold-out reality. 


Learn key insights on event strategy, including:

- How to determine there is demand and find the right audience for your event idea

- Tips for starting small by piggybacking onto established industry conferences 

- The step-by-step process for organizing speakers, venue, promotion across virtual and print channels

- Measuring success via website traffic, customer feedback, and revenue impact


Whether you're looking to organize your first ever event or make an existing one even better, this episode will give you the tools, mindsets, and skill sets needed to create an incredibly valuable in-person experience.


#B2BMarketingLeaders #EventMarketing #BusinessGrowth


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