The Month End provides emerging inventory-based brands real life knowledge in the accounting, finance, and operational world. Our guests are not only similar brand founders and owners, but key stakeholders and contributors to the industry. Each episode provides a glimpse into the vast experience and insight from its guest’s unique background in a casual, conversational tone.
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In episode twenty six, Accountfully's CEO and Partner, Brad Ebenhoeh, sits down with Jeff Wiguna to talk about his outdoor-inspired pour over coffee company. Jeff provides some serious insight into developing brand equity to build a lasting, profitable company. Kuju’s unique position in both the outdoor market and food space provide some hefty lessons learned in leveraging vendor relationships, proper marketing, and proactive accounting practices for success. See how these unique facets all played a part in helping overcome a massive distributor challenge that could have easily ended any other small business.
SHOW NOTES and VIDEO RECORDING: https://www.accountfully.com/podcasts/jeff-wiguna-kuju-coffee
The Kuju Coffee Website: www.kujucoffee.com
For more small business and CPG- focused resources, visit Accountfully's resources page, where you will find helpful articles, guides, eBooks and more.
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