Every business has - or should have - an ICP, your ideal client profile. Without it, you take on clients who become nightmares. Finding your ICP can be elusive. In this podcast, Richard Brasser, formerly at partner at Boston Consulting Group and now a managing partner at Carlton Richards, lays out the formula and strategy to define your ideal client profile. PODCAST CHAPTERS: 00:00 Intro: Richard Brasser 03:21 Understanding Your Ideal Client Profile 06:39 Adding Value to Your ICP 12:25 Team Alignment in Client Profiling 17:09 The Impact of Compensation Plans on Client Profiling 26:47 Evolving with Your Ideal Client Profile 30:09 How to Know When You've Nailed Your ICP
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