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August 20, 2025 55 mins

In this episode of The Pro Church Marketing Podcast, Luke Clayton and Jono Long dive deep into the realities of ministry, entrepreneurship, and digital strategy for churches.

Both Luke and Jono started in full-time ministry, felt the financial strain, and eventually built businesses that now help ministries thrive online. Together, they explore how pastors can pursue side hustles without guilt, why bivocational ministry is becoming the norm, and how ministry skills translate directly into entrepreneurship.

Listeners will hear practical strategies for leveraging the Google Ad Grant ($10K per month in free ads), the importance of SEO and content creation, and why churches need to prioritize their digital presence in the age of AI. They also share candid lessons from their own journeys, including mistakes in hiring, website development, and balancing ministry with business.

If you’re a pastor, creative, or church leader looking for real-world encouragement and actionable tools to expand your reach, this conversation will inspire and equip you.

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