Peter Bomer & Bessie Lee - China Inside Out

Bessie Lee & Peter Bomer are the authors of the recently published China Inside Out, a fantastic new book inspired by Bessie’s hugely popular podcast, Beiwanglu, as well as both Bessie and Peter’s decades of experience leading successful businesses in China.

Bessie is the founder of Withinlink a China-based start-up incubator and early-stage venture fund focused on Chinese digital and marketing technology. She has held several prominent leadership roles including CEO of Mindshare, and Greater China CEO at WPP. She is also the co-founder of the Mobile Marketing Association in China.

Peter is a serial entrepreneur, business advisor, investor, writer, and China hand which began with his leadership role as part of the Diago and their China re-launch. 

He launched his first China start-up in 2007, a hugely successful Chinese-language radio broadcaster covering 14 provinces, and has gone on to launch a string of China-based businesses in addition to helping global brands into market.

In this episode:

We talk about the inspiration for writing China Inside Out: China’s Innovators in Their Own Words, originating from Bessie’s Chinese-language podcast, Beiwanglu. Originally focused on marketing, it evolved to discuss themes around innovation, and requests for translated transcripts grew. 

Peter and Bessie discuss some of the challenges and mistakes international brands typically get wrong and why they can struggle in China.

We talk about the Chinese approach to problem-solving and how successful teams operate in China. This includes the speed at which they identify problems and test solutions.