What happens when you mix the passion for pets and the power of retail? Meet Kristin Shane, Chief Merchandising Officer at PetSmart, who's going to share her insights on this compelling synergy. With her rich career history, including consulting at Accenture and running diverse departments at Target, Kristin unveils some powerful narratives on the resilient pet industry during the pandemic. Did you know that people's emotional bond with their pets led to an increased demand for pet accessories and travel products? Interesting, right?
Now, imagine entering a store where your furry friend is more than welcome to choose their own treats or toys. That's the immersive in-store pet experience that PetSmart has to offer. Kristin and I discuss the strategic benefits of having 1600 store locations, the valuable services they provide to pet parents, and how they've adapted amidst the volatile market. We also explore the world of quality pet products and how PetSmart is committed to delivering value for money while resonating with pet owners' values.
But that's not all! Kristin will also shed light on PetSmart's footprint in the community. Their active role in supporting pet care, through initiatives like PetSmart Charities and the Chance and Lucky line of stuffed animal toys, is truly admirable. Plus, get ready to dive into the future of PetSmart and their proprietary brand Arcadia Trail, designed for adventurous pets and pet parents. So, plug in your headphones and join us on this fascinating journey into the world of pets and retail.
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Follow Kristin on LinkedIn: https://www.linkedin.com/in/kristinshane/
Learn more about PetSmart, including how to join their 60million+ Treats Rewards members, here: https://www.petsmart.com/
RetailWire is the retail industry's premier source for news, analysis, and discussion. With a focus on the latest trends, technology, and consumer behavior, RetailWire provides a platform for industry experts and thought leaders to share their insights and perspectives. Whether you're a retailer, supplier, or service provider, RetailWire is your go-to destination for staying informed and ahead of the curve.
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