What happens when the world’s largest influencer marketing company gets acquired by a global powerhouse? We’ve got the inside scoop! In our latest episode of The Snarketing Podcast, we sit down with Ryan Detert, Founder & CEO of Influential, for his first podcast interview since the big news broke: Publicis has acquired Influential! 🦁
Here’s what you’ll discover in this must-listen episode:
🔍 The $35 Billion Influencer Marketing Revolution: How this industry is transforming the way brands connect with audiences.
🏆 Why Micro and Nano Influencers Rule: The surprising sweet spot that’s driving the biggest returns in influencer marketing.
💰 Monetizing Niche Accounts: Ryan’s journey from creator to CEO and the secrets behind turning niche passions into profitable businesses.
🤝 Partnerships That Pay Off: The five-year “dress rehearsal” with Publicis that led to a game-changing acquisition.
🔮 The Future of Influencer Marketing: Insights from Ryan’s experience at the White House Creator Economy Summit and what’s next for the industry.
This episode is packed with insights that every marketer, entrepreneur, and creator needs to hear. Whether you're looking to sharpen your strategy or just want to hear from one of the industry’s top minds, this conversation is not to be missed.
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