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September 10, 2024 49 mins

🧠 Balancing innovation with daily operations is the ultimate challenge. But Colleen Hotchkiss, President of Growth Practices at Zenith, handles it like the pro that she is. In our latest episode of The Snarketing Podcast, she shares her approach to staying ahead in a fast-paced, ever-changing industry while keeping the wheels of daily business turning. Also: 🔥 The 70-20-10 rule for balancing innovation with proven strategies 📊 How brands like Buffalo Wild Wings use cultural partnerships to stay relevant 🛍️ Why influencers are becoming the key to frictionless shopping 🌍 The convergence of commerce, content, and culture, and what that means for the future 🥬 And yes, saving celery during the Super Bowl! Listen to Colleen’s practical advice on managing complexity while driving growth and innovation. 🎧 #MarketingInnovation #Leadership #RetailMedia #BrandPartnerships #FutureOfMedia #SnarketingPodcast #ColleenHotchkiss

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