All Episodes

February 8, 2024 27 mins

***Need sales meetings? Schedule a call to learn about our Ad-Free Outreach Systems to get Vetted appointments for your team here.

Have you ever stumbled upon a social media post or opened an email and thought, "Wow, it's like they're talking directly to me"? That, my friend, is the magic of good copy.

Whether you're crafting an email blast, a tweet, or any piece of content you want people to engage with, there's a crucial step you can't afford to skip: the research phase.

This isn't your run-of-the-mill research. It's about getting to know your audience intimately and getting to the heart of their problems. We're going to guide you through our precise research process, the first step we take before crafting any copy to promote our business or connect with our ideal customers. 

Trust us, once you implement this approach, you'll see a profound shift in how you approach copywriting, and your results will speak for themselves.

Let's discuss:

  • 02:20: Why is research so important?
  • 03:42: What questions do you need to ask upfront?
  • 08:16: Identifying your ideal prospect’s desires and goals 
  • 14:45: Where do we start? 
  • 21:48: The psychology of why and how people buy

⭐⭐⭐⭐⭐
Please don’t forget to leave The Takeover Podcast a rating and a review!

Watch and subcribe on YouTube:

https://www.youtube.com/@timandcindydodd

Follow us on our socials to always be updated on the latest episodes!

The Takeover Podcast Instagram - @timandcindydodd

Cindy’s Instagram - @cindymakita

Tim’s Instagram - @timissocial

The Takeover Podcast Facebook - Tim and Cindy Dodd

Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

The Nikki Glaser Podcast

The Nikki Glaser Podcast

Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2024 iHeartMedia, Inc.