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November 16, 2023

One of the biggest lessons I learned in business is that I don’t have to work harder to make more money. I just have to improve what’s already working.

It’s all about turning up the dial in a few strategic places so that you can build your list faster, generate more opens, and get more eyes on your offers.

Prefer a transcript? Here you go!

What you’ll learn in this episode:

  • How incremental improvements increase revenue without having to work harder
  • Why no one can tell you what your open or click rates should be, and why you should still care about them
  • Why you don’t need a complicated split-testing system to make improvements to your email marketing efforts
  • How to change up your calls to action to increase click through

Resources mentioned:

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