Feeling a little confused about the upcoming Google and Yahoo! email changes? Hearing lots of scary-sounding acronyms and wondering what the heck they even mean?
You’re not alone.
A few months ago both Google (Gmail) and Yahoo! announced that beginning in 2024, they will impose new requirements on senders of bulk email—in other words, email marketers like us—and if we want to keep our email messages out of the spam folder, we’d need to shape up.
What exactly are these new requirements, and how can you make sure your emails are compliant? That’s what we’re going to find out in this episode of the Tiny Course Empire podcast.
Prefer a transcript? Here you go!
What you’ll learn in this episode:
- What are SPF, DKIM, and DMARC records, and how they work to authenticate your email
- Which of your email subscribers are impacted
- How sender rules are changing, and when
- Important dates you need to know
- How spam complaints are counted, and what’s considered an acceptable number
- Where to get help if you need it
Resources mentioned:
- Google Postmaster Tools
- Google Email Sender Guidelines
- Yahoo! Sender Requirements & Recommendations
- MailerLite blog post/video on domain authentication
- Verify your domain with ConvertKit
- SPF, DKIM, and DMARC Authentication on ActiveCampaign
- How to make sure your emails get through from Email Tool Tester
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