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October 5, 2022 14 mins

As more consumers turn to the digital world for experiences, more companies are starting to embrace new technology to engage consumers in that digital space. But how is the shift to more high-tech engagement experiences impacting automotive and more specifically, auto retail? This week on To the Point we tackle that question with a company helping automakers make the connection.      

Our Guest: Elizabeth Baron [Enterprise Solutions Executive, Unity Technologies]

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