308: Harvesting Your Lab's Value with Rob Laizure and Sasha Der Avanessian

Be sure to come see us in the Ivoclar (https://www.ivoclar.com/en_li) Ballroom during LMT Lab Day Chicago 2024 (https://lmtmag.com/lmtlabday). Register today! We will also be recording Thursday night during the Cal-Lab Association (https://cal-lab.org/) Meeting that same weekend! Check out this amazing event and register today (https://cal-lab.org/annual-meeting/)! How do you market your lab? By talking about the materials that you use? Do you mention how many years of experience your technicians have. Sure, that is one way to go, but how would you like your lab to be known for offering a distinctive value to dentists and their patients. This week we brought back on two guests that have partnered up to help labs market their uniqueness. Rob Laizure from Full Contour and 3shape Automate (https://www.3shape.com/en-us/services/automate) and Sasha Der Avanessian from Harvest Dental (https://harvestdental.com/) understand branding. Brought together by their love of the industry and seeing labs succeed, they talk about combining their values and how a lab can position themself to market a solution to a problem and not just a product. The conversation gets deep, but it's worth the dive. Check out Sasha's podcast: Entrepreneur Insight (https://podcasts.apple.com/us/podcast/entrepreneur-insight/id1623379510) Join Luke LaRocque-Walker & Paul Imperius from True North Denture & Implant Centre (https://www.truenorthdent.com/) and many others in the Ivoclar (https://www.ivoclar.com/en_li) Ballroom at LMT Lab Day Chicago 2024 (https://lmtmag.com/lmtlabday). February 22-24, the biggest dental lab show in America happens and the place to be is in the Ivoclar Ballroom where all weekend Elvis Dahl and Barbara Warner will be set up recording everyone all weekend. Head over to voicesfromthebench.com/ivoclar to see a complete line up of all the lectures going on all weekend! We will see you there! Whether you are looking to elevate your craftsmanship or looking to cut back costs, look no further – VITA MFT Teeth (https://vitanorthamerica.com/en-US/VITA-MFT-Anterior-369,273,126133.html) are the ultimate solution for creating lifelike and stunning smiles. Crafted with precision and backed by cutting-edge technology, VITA MFT Teeth offers unparalleled esthetics and durability. And since VITA (https://vitanorthamerica.com/) believes in the power of experiencing excellence firsthand, for a limited time only, they’re offering you the chance to get a complimentary case sample. That’s right, a full case, absolutely free. Just visit vitanorthamerica.com/freemft (https://www2.vitanorthamerica.com/mft/) Don’t wait any longer to start providing your customers with a premium tooth at an economy price. Redeem your free case sample and if you’re ready to buy, VITA will even give you an extra 10% discount by shopping online on their newly launched online store. Join the VITA family today. Candulor (https://www.candulor.com/en-us) a dental supply company from Switzerland has solutions no matter if you are analog or digital Check out their PhysioSet TCR (https://www.candulor.com/en-us/product-portfolio/tooth-lines/physioset-tcr) tooth line that has been complemented with 18 new shapes. A total of 48 age-appropriate anterior tooth shapes are available for the laboratory or dental practice to select from. The Swiss School of Prosthetics (https://ssop.swiss/en-us) in Springfield, Missouri is the place to learn all things removable. America with get supported and supplied by the only authorized partner Edmonds Dental Supply (https://edmondsdentalsupply.com/) Candulor, High End Only Special Guests: Rob Laizure and Sasha Der Avanessian.