Had a wedding nightmare? We want to hear about it for our latest segment! Text us here.
In this episode, Jac & Ben are joined by Heidi Thompson, wedding business coach and Host of Evolve Your Wedding Business Podcast. Together, they dive into the topic of standing out in a crowded market in the wedding industry. Heidi shares her journey of how she got started in the wedding industry, noticing a shift towards more personalized and unique weddings. She saw an opportunity to start a wedding fair in the UK to cater to couples looking for something different.
The conversation delves into the common challenges wedding professionals face in standing out in a crowded market. Heidi emphasizes the importance of understanding the psychology of your ideal client and crafting a marketing plan that resonates with them.
They discuss the significance of honing down on a niche and showcasing it through social media content. Heidi stresses the importance of understanding the values and desires of your ideal clients to attract them effectively. Heidi also shares a success story of an officiant who successfully differentiated herself in a competitive market and saw significant growth in her business, ultimately leading to financial stability and the freedom to retire and travel.
GUEST INFORMATION:
Website: www.evolveyourweddingbusiness.com
Instagram: @evolveyourweddingbusiness
LinkedIn: www.linkedin.com/in/heidithompsonuk
CONNECT WITH WEDDING EMPIRES!
Want to share your thoughts and connect with fellow wedding enthusiasts?
- Instagram @weddingempirespodcast
- TikTok @weddingempirespodcast
WEDDING EMPIRES PRO
SUBSCRIBE HERE FOR $9 PER MONTH
Join our international community of wedding professionals in Wedding Empires Pro where you can make industry connections, be there for the live events and advice from experts, tools, and templates, and overall learn how to better market and sell your services and create your own wedding empire.
- Be there for the livestream events, including Wedding Empires Podcast and at least 4 other live wedding business trainings and month.
- Exclusive episodes only for PRO members!
- Massive template library of tried and tested templates for your wedding business
- Opportunity to be a guest on the Podcast
- Network with other wedding professionals worldwide.
PODCAST TEAM
- Host: @msjacbowie
- Host: @ben_connolly_photographer
- Producer: @mpacreatives
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