Behind the Pages: Berkley Publishing’s Erin Galloway on the Art & Science of Publicity

***See the time stamps towards the bottom for links to the upcoming books Erin mentioned in today's episode!!***

In this episode of Write Out Loud,  Matt and Christina chat with Erin Galloway, Director of Publicity for Berkeley, an imprint of Penguin Random House. Galloway shares her journey into the publishing industry, from her initial interest in journalism to realizing her talent and passion for publicity in book publishing. She provides an in-depth look at the roles and responsibilities of a publicist, including the distinction between publicity and marketing within the industry. 

Galloway emphasizes the importance of building media relationships, strategizing campaigns for authors, and utilizing events for book promotion. She also touches on the changing landscape of media coverage, from blogging to the rise of social media platforms like Instagram and TikTok. 

The conversation includes advice for authors on working with publicists and the significance of setting realistic goals and expectations. Galloway concludes with exciting upcoming releases from Berkeley, highlighting debut and veteran authors alike, showcasing a diverse range of stories and genres.

Introduction (00:00:01)

Erin's Background and Career Path (00:02:05)

Erin's Role as a Publicist (00:06:50)

Berkley's Publishing Genres (00:09:14)

The Role of Commercial Fiction (00:10:16)

Difference Between Publicity and Marketing (00:12:07)

Publicity Responsibilities (00:17:40)

Planning and Coordination (00:23:42)

The publicist's work (00:24:14)

Adapting to media trends (00:25:12)

Innovation in the industry (00:26:37)

Measuring success in publicity (00:34:13)

Collaborating with publicists (00:36:33)

Selecting the right publicist (00:41:46)

Reading in the publishing industry (00:44:49)

Exciting Upcoming Books to Look Out For (00:47:01)

• "When I Think of You" by Myah Ariel
• "The Love of My Afterlife" by Kristy Greenwood
• "The Night Ends with Fire" by K.X. Song

When I Think of You (00:47:19)

The Love of My Afterlife (00:49:35)

The Night Ends with Fire (00:52:27)

Closing remarks (00:57:15)

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