Risks of point analytics solutions include myopic vision and teams working in isolation. Teams implement solutions that fit a small amount of needs that do not take the needs of the organization, or the impacts to the organization, into account. The downstream result is siloed data creating incomplete insights and even a poor customer experience.
If you have a customer experience this is supported by multiple data/platform touch points, and analytics is siloed, everyone may be able to claim success while in actuality it could be a terrible by the customer’s perspective.
On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss a recent experience Jason had at a major retailer and what organizations need to consider to prevent it from happening.
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