Today’s guest is Yale Cohen, EVP, Global Digital Standards at Publicis Media. Publicis Media harnesses the power of modern media through global agency brands Performics, Spark Foundry, Starcom, and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
Yale is an experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in digital strategy, mobile advertising, and integrated marketing, Yale has a Bachelor of Science & Economics focused in Marketing and Management from the University of Pennsylvania, The Wharton School.
In the episode, which was recorded live at the Brand Safety Summit NY on November 3, 2022, Yale discusses:
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- His career and role as EVP of Global Digital Standards
- How brands and agencies can transform from reactive to proactive
- The impact of cultural events on media decisions
- The importance of having a decisioning framework in place
- The facets of Publicis’s approach to defining brand integrity
- The need to focus on solutions for measuring media responsibility
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