June 16, 2023 • 48 mins
Cindy Brummer is the CEO and Creative Director of Standard Beagle Studio, an award-winning UX agency for digital B2B products that she built from the ground up. With a career beginning in TV news, she moved into UX design as the field was burgeoning and went on to teach a UX/UI bootcamp at the University of Texas at Austin.
In a conversation with host Rebecca Kalogeris, Cindy talks about her winding career path, navigating interpersonal dynamics in a consulting environment, and the nuances of UX design in B2B projects – when the end user trying to complete a task might be a developer using a platform to set up an integration or a nurse completing a clinical trial.
The two also discuss:
- Why teaching UX is like chicken sexing
- How Cindy builds alignment and trust with stakeholders, and brings them into decision-making, to ensure a project is successful
- Her guidance for new grads entering UX design, from reading widely to being comfortable with ambiguity
- Why she believes most personas are “total crap” and how she takes a behavior-first approach to creating personas
- The implications of AI on UX roles
- ...and more
Mark as Played
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.