How Designers Can Articulate Their Business Value with Venessa Bennett

“Designers need to have that commercial mindset and make sure that whatever we are doing, however we're designing, we can articulate how that ladders up to those business kinds of goals.” - Venessa Bennett   Rebecca Kalogeris, VP of product at Pragmatic Institute, interviews Venessa Bennett on elevating the role of UX in organizations.   Venessa Bennett is the head of user experience (internal systems) at Cazoo, a U.K. retail company in the motor vehicle industry, where she's built up and developed the UX design practice. Previously, she held product and UX design roles at eporta and Vodafone. Venessa is passionate about building inclusive and diverse teams, refining design processes, coaching individuals. Venessa and Rebecca Discuss:

• Why designers should leverage storytelling in their work
• How to talk about design work in a way that connects to business goals
• The power of partnering with product teams
• Why you need diversity in design

Are you a designer eager to level up your career and demonstrate your value in strategic conversations? Pragmatic Institute's Business Strategy & Design course is tailored to empower designers like you with the tools and knowledge to align your user-centered work with key business objectives. Learn More   Unlock the power of storytelling in design with Pragmatic Institute's Influence Through Storytelling course. Elevate your design strategy, engage teams, and create alignment by mastering the art of crafting compelling narratives. Here’s what you’ll learn