Predicting the future is always a challenge – ask any weatherman. The problem is, if we don’t have some idea of what the future holds, it is very tough to make sound business plans. Intuition is not sufficient. Guessing just won’t do. We NEED data! The question is “How do we get that data?”
There are several different sources and levels of data that we can readily access: National economic data, Regional economic data, and your leading indicators. If you pull all this data together, you can begin to predict what your sales will be in four months.
In this recording from the June 2023 Webinar and Slippery Rock Gazette article of the same name, we discuss options on where to find this data and how to use it.
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