Early supermarkets created the perfect environment for innovation, with shoppers ready for anything that could spice up their retail routine. Ken Hollings carts listeners through the aisles of today’s supermarket, where interactivity and augmented reality play an increasing role in the shopping experience. QR codes and RFID chips give customers quick access to recipes, advice on nutrition and information on freshness and origin.
Design researcher Benjamin Parry discusses what shoppers will want next from retail technology. Architect and engineer Carlo Ratti, director of MIT’s Senseable City Lab research group, describes the place of face-to-face retail experiences in our future ways of living. We also hear from Kaspersky Security Researcher David Emm on how to shop safely in the age of Amazon Go.
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Fast Forward is a Tomorrow Unlocked by Kaspersky series. Visit TomorrowUnlocked.com for interviews from this series, and more stories about technology is shaping our world.
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