How does a nonprofit successfully create a signature fundraising event around a major cultural event? Today, I talk with Chris Denney, Director of Advancement, and Tiffany Divis, President and CEO of the Turtle Creek Conservancy to discuss their signature fundraising event Day At The Races.
Celebrating its 16th year, Day At The Races is a Kentucky Derby-themed party held in the early evening on the first Saturday in May to coincide with the annual run for the roses at Churchill Downs. Held on the Turtle Creek Park grounds each year, funds raised from the event benefit the Turtle Creek Conservancy, which manages Turtle Creek Park, a public greenspace in the heart of Dallas that patrons and residents have been using for over 100 years.
In this episode, Chris and Tiffany talk about a wide range of topics including creating a devoted following for your signature fundraising event, how to effectively utilize the most majestic parts of your space at signature fundraising events to recruit more donors, and ways the team keeps adding new twists to keep the event lively and fun each year. This is one episode you will not want to miss.
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