“All entrepreneurs, all influencers, and all thought leaders should be considering something like a podcast, because it gives you that chance to build trust ahead of time,” shares Danny Ozment, owner of Emerald City Productions.
In this episode we discuss the reasons why you should consider starting your own podcast.
A podcast is a fantastic way for people to build connections and trust with their target market. By starting a podcast and posting consistently, your listeners will build a relationship with you and begin to see you as an authority in your specific area. As your podcast grows, your body of work grows and continues to add to your authority.
There are podcasts just about every topic under the sun. So even if you don’t believe your industry would be a good fit for podcasting, you’re probably wrong. Podcasts serve as a referral marketing system because you can establish trust before meeting someone in person - especially for service-based providers like doctors, lawyers and consultants.
Starting a podcast is easier than ever before when it comes to technology. As long as you are consistent and willing to take the plunge, podcasting can take your business further and secure your position as a thought leader in your industry.
Quotes
- “All entrepreneurs, all influencers, all thought leaders, all professionals brick and mortar should be considering something like a podcast, because it gives you that chance to build trust ahead of time.” (8:52-9:04 | Danny)
- “I often talk about it as referral marketing on a grand scale, because it is the chance for you to establish trust and friendship with people that have a problem and need to go to a friend to ask advice and have their problem solved. And you can point them in the right direction, which is you while you're the host of a podcast.” (15:12-15:31 | Danny)
- “There was actually a recent study that was released in the psychological journal PLOS1 that found that participants who listen to more podcasts per month and developed parasocial interactions with the hosts of the podcast actually felt more related to others and had more significance in their lives.” (17:28-17:51 | Danny)
- “You may think, ‘oh, a podcast wouldn't be right for my industry’. But literally, there's a podcast about everything.” (27:29-27:34 | Danny)
Links
Resources:
Take the quiz to find out the best way to get your podcast launched & produced: https://emeraldcitypro.com/discover-podcast-services/
Connect with Danny Ozment:
Website: https://emeraldcitypro.com
Facebook: https://www.facebook.com/DannyOzmentPodcasting
Instagram: https://www.instagram.com/dannyozment/
LinkedIn: https://www.linkedin.com/in/dannyozment/
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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
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