Written information is more available than ever before – thanks to the power of AI tools. This means that more people are going to be relying on industry experts to know what information to trust.
A personal brand is an identity based around a person’s expertise, reputation, ideas, and personality. As a personal brand, developing trust is the most important step for success.
The inspirational stories and quirks that set a person apart from others in their industry are going to be what generates trust. Additionally, using formats like video in addition to written and spoken content can help the audience feel more engaged and connected.
“Informational content won't be as much of a differentiator. But I think what will set people apart is the inspirational content, stuff that's more full of your own personality, your quirks, your stories,” explains Mike Kim, speaker, online educator, brand strategist, and author of You Are The Brand.
Mike is an expert at what it takes to build a personal brand, like determining a person’s unique point of view, finding their voice, and showing up consistently on camera.
In this episode, we discuss how to build a personal brand, reasons to branch into video content, and the changes being seen in the industry due to the rise of AI bots like Chat GPT.
Quotes
- “Our value as personal brands and as experts in our industry, is that we are going to become trust filters for people.” (03:31-3:39 | Mike)
- “If GPT and all these other things make written content somewhat easier and or maybe even more obsolete down the road, you've got to be in front of the camera and let people see you.” (8:01-8:09 | Mike)
- “Informational content won't be as much of a differentiator. But I think what will set people apart is the inspirational content, stuff that's more full of your own personality, your quirks, your stories.” (11:25-11:36 | Mike)
- “What technology forces people to do more than anything is, at least in the expert industry, we're going to have to band together and build communities.” (29:17-29:23 | Mike)
Links
Connect with Mike Kim:
Website: https://mikekim.com/
Book: https://youarethebrandbook.com/
Podcast: https://mikekim.com/show
Facebook: https://facebook.com/mikekimtv
Instagram: https://www.instagram.com/mikekim
TikTok: https://www.tiktok.com/@mikekimtv
Twitter: https://www.twitter.com/mikekimtv
LinkedIn: https://www.linkedin.com/in/mikekimtv
YouTube: https://www.youtube.com/c/youarethebrand
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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
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