“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it,” explains Robby Fowler, branding and marketing strategist.
Most importantly, you must know who your target audience is, what problem you are trying to solve for them, and what is different about your solution from others who are working in the same industry. Branding takes everything a step further than marketing, carving out a niche for your unique approach.
In this episode, Robby discusses the differences between branding and marketing and divulges tips on how to move your personal brand into centerstage. Branding is what separates your business from another one of its kind. You likely are not going to be the only one in your industry serving a specific client base or solving a certain problem, but you can have a unique approach and take on it that sets you apart.
Quotes
- “If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remember is, as a personal brand, or an entrepreneur, or any sort of business for that matter, when it comes to that problem and how you solve it, that's where you have to inject your particular take on it.” (11:52-12:16 | Robby)
- “When you're doing any sort of marketing where the role is to make more people aware of your business, you're injecting that with your reputation, your set of ideas, your skills, and your experiences.” (13:54-14:08 | Robby)
- “If we're going to begin to move from backstage to center stage, we need to have an angle or a take on this that is part of our brand that says this is different from the others.” (17:01-17:11 | Robby)
- “Stories can push up against a worldview, but they do it in a non threatening way.” (31:19-31:24 | Robby)
Connect with Robby Fowler:
Website: https://robbyf.com/
Podcast: https://robbyf.com/podcast
Facebook: https://www.facebook.com/rfowler
Instagram: https://www.instagram.com/rfowler/
LinkedIn: https://www.linkedin.com/in/robbyfowler
Twitter: https://twitter.com/rfowler
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Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint
Connect With Uli
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