October 7, 2022 • 17 mins
In this introductory podcast of In My Experience; Perspectives of a Woman CEO, we'll get to know Marion Minor, her business background, and how a psychology major with a background in consultative selling and research in the retail space, came to own and run EPG Brand Acceleration and EPG Specialty Information. With host David Gee, she will discuss what brand fans are, and how EPG is trying to create them, how she led the company from an analog publishing mindset to a digital universe where podcasts, webinars, e-blasts, conferences and other forms of content get treated as an experience, and how she used the pandemic as a catalyst for growth. Marion also explains why there should be a marketer and a merchant in all of us, and what it means to manage multiple generations in the workplace.
Mark as Played
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