We speak to Lasco Pr & Marketing Director, Nathan Bushell to discuss the importance of PR as part of the marketing mix within the fenestration industry. Nathan offers years of PR expertise as the former editor of Glass Times magazine that he can now bring to clients across the industry. We discuss the re-emergence of marketing teams wanting journalistic skills, why blogs are so versatile for telling a story, publications and why their audiences matter, as well as, social media's power in having a conversation from your brand to your customers.
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