In this episode I catch up with Ray Pastoors founder of ethical digital marketing firm LYF Solutions and my go-to for the recent GA4 changeover. As a huge analytics fan, this is a great chat where we talk all about the new GA4 platform, where business owners can get it wrong and most importantly, the hidden gems waiting for you to uncover and grow your business! You can find out more at https://LYFsolutions.com.au or connect with Ray on LinkedIn or Instagram
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