NB13 - AI and its Impact on Content Marketing

Before we dive in, we’re thrilled to announce that No Brainer has landed in the #6 spot on Feedspot’s list of the Top 15 AI Marketing Podcasts. Thanks to everyone for your support! On to lucky Episode 13. This one’s for the Content Crusaders. Generative AI continues to impact the content marketing profession at all levels. This week’s episode looks at two larger dynamic trends: 1) How OpenAI’s recent web crawling move and plugin marketplace speak to the value of content; and 2) Content Marketing Institute’s recent state of the industry survey which reveals how marketers are or aren't adopting AI. In the first half of the show, Geoff and Greg discuss Open AI’s GPTbot, a web crawler that collects public site data to train its algorithms. This move is significant for content providers, as it represents a shift in how content is valued as data, but what does it mean for marketers? Then Greg and Geoff discuss ChatGPT plugins, which offer a way for brands to integrate their content and even e-commerce platforms directly into the chatbox, enhancing the user experience and putting your brand (and its valuable content) at consumers’ fingertips. Finally, Greg and Geoff talk through a recent state-of-the-industry study by the Content Marketing Institute (CMI) that highlights the growing influence of Gen AI on content marketing. The report reveals that a significant number of content marketers are using AI tools for brainstorming, keyword research, and even content creation. However, there's also a palpable concern among these professionals about AI's impact on their careers. What to Listen For 00:00:00 Start 00:03:40 What’s up with OpenAI’s GPTbot? 00:15:45 The good: Some brands may see GPTbot training as an opportunity 00:21:50 The bad: GPTbot steals content and kills content business models 00:30:50 The ugly: GPT further muddying internet content 00:34:00 ChatGPT plugins: Are you missing out on a key content opportunity? 00:41:45 Digging into Content Marketing Institute’s 2024 Career & Salary Outlook 00:48:45 Content marketers wrestle with AI’s impact 01:00:30 Brainer and No Brainer episode takeaways Visit https://nobrainerpodcast.com for complete show notes, including links to the stories and resources we discuss in this episode. Learn more about your ad choices. Visit megaphone.fm/adchoices