NB16 - Fact or Fiction? Making Sense of the AI Hype Machine

Every week offers a whirlwind of AI announcements fueling the hype wave. And last week was no different: from ChatGPT's multimodal features to Amazon's billion-dollar bet on Anthropic and everything in between. But let's pump the brakes for a second. In today's No Brainer, Greg Verdino and Geoff Livingston digest some of last week's big announcements -- and warn marketers (and AI enthusiasts in general), let's not forget to question the narrative. How much of what Big AI announces is real innovation, and how much is just hype amplified by media and influencers? It's like a flashback to the dot-com era, where every press release was treated like the gospel. And here's the kicker: We're in uncharted waters. Journalism has taken a hit, and influencers are filling the void with quick takes and retweets that only amplify press releases. The result? A public that's easier to sway and a hype cycle that's even wilder than before. This podcast analyzes this trend using the bigger stories from last week to explore the line between noise and signal in the AI hype cycle. What to Listen For 00:00 Intro 08:45 On the AI Hype Cycle 27:16 OpenAI says ChatGPT can now "see, hear, and speak," but can it? 41:03 Seed round superstar Mistral AI releases its first open model 47:29 Amazon’s strategic "not $4B" investment in Anthropic. 54:28 Meta drafts AI for play, not productivity, with GenAI social chatbots For complete show notes, including links to the stories discussed in this episode, visit https://nobrainerpodcast.com/ai-fact-fiction Learn more about your ad choices. Visit megaphone.fm/adchoices