Service Success Academy welcomes Craig Arthur to episode #79 of Pipeline to Profitability. Craig Arthur is an international marketing consultant and the managing partner of Wizard of Ads Australia. Craig's book, "How to Win the Hearts, Money & Loyalty of Profitable Customers" outlines 101 relational marketing principles. This book is written specifically for owner-operated home services businesses.
Craig Arthur’s Book Recommendations: It's the Manager and Culture Shock by Jim Clifton and Jim Harter. Who Not How by Dan Sullivan and Dr. Benjamin Hardy
Check out Craig Arthur
Email: craigarthur@wizardofads.com
Linkedin: https://www.linkedin.com/in/craig-arthur-16347bb9/
Craig’s book recommendations:
Profitable Customers by Craig Arthur, Wizard of Ads
Mr Jenkins Told Me by Jonathan Bancroft with Roy H. Williams
The E Myth HVAC Contractor by Michael E. Gerber and Ken Goodrich
WTF?! Willing to Fail by Brian Scudamore and Roy H. Williams
Listen to more episodes here: https://www.allanfergusonpipelinetoprofitabilitypodcast.com/
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