60. How to get paid even more for your expertise - with Peter Thomson

Peter Thomson is the UK's most prolific business development author with immense experience in the field.

His story is fascinating as thought he had he retired at 42, only to have to reinvent himself when the sale of his business went pear-shaped.

We have an enlightening discussion about the profound impact of personal identity on one's level of success.

It's a concept that people will "never consistently do who they are not."

This understanding will frame much of our discussion and the insights shared.

We delve deep into the role of identity in personal development, particular in training. The conversation reveals how our identity shapes our values and beliefs, and ultimately determines the long-term change and success we achieve.

Peter shared his perspectives on how training should be viewed and approached.

There is an emphasis on understanding how to align the skills, knowledge, and expertise we're teaching someone with who they are.

This revelation is based on the understanding that people are consistent with who they are, and tend to resist who they are not.

So the efficacy of training lies greatly in how much it resonates with the person's identity.

This information would be incomplete without giving a synopsis of Peter’s insightful book 'PAID'.

It provides guidance on how to leverage the discussed concepts, the keywords being: pricing oneself appropriately, positioning as an expert, providing valuable content, and growing a client base. How do you ensure you're paid what you're worth?

Then we dig into strategies for execs looking to move from formal employment to independent consulting.

Peter gives a detailed explanation of a successful approach, from the importance of providing incredible value, to setting the right price for the value delivered.

There's a lot to learn here. We also talk about ways you can expand your client base, with emphasis on optimising your referral process.

Rather than focusing on irregular referrals, setting up a systematic referral process tremendously boosts growth. The keyword for a successful referral system is personal introductions.

Find Peter here:

https://thepaidbook.com/

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If I can help with training or coaching your management team - get in touch: https://practical-leadership.academy/