“In 2015, the influencer industry was a half a billion dollar industry,” says Aliza Freud; “This year it’s projected to be close to $25 billion.” As the founder and CEO of SheSpeaks, a global community of female influencers, Freud connects brands with the social media entrepreneurs who can help them amplify their message. “I think it’s giving women a huge opportunity,” she tells CoveyClub founder Lesley Jane Seymour. In fact, in a recent study her company spotted a rising trend of women embracing social media entrepreneurship as a side hustle. In women between the ages of 45 and 54, 30% said they already have a side hustle while 22% said they plan to start one. In this insightful conversation Freud explains why more and more women are looking at side hustles in midlife and how you can take the steps to starting your own!
Connect with Aliza:
Time Stamps:
2:58 – Leaving the job she loved for entrepreneurship 7:20 – How Influencer marketing has evolved 12:20 – The pitfalls of the industry: why women still face a pay gap and other challenges 19:00 – How content creation has changed since Covid 23:00 – The best monetization platforms and side hustles for women 27:30 – Social media and the search for work-life balance among women
Free gift! Grab our new ebook, 5 Days to More Time for You! We've packed it full of our favorite time management hacks to help you conquer your to-do list and create more time for the things that matter most.
Connect with Lesley Jane Seymour & CoveyClub: Website
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