April 14, 2024 • 18 mins
In this week's episode of the RV Rental Secrets Podcast, host Stacy Maxon was joined by marketing expert Chad, who shared invaluable insights on how small business owners, especially those in the RV rental industry, can enhance their marketing strategies. Chad, who specializes in helping businesses scale their marketing efforts, discussed the importance of taking action and embracing progress over perfection in marketing endeavors. He emphasized that businesses often possess a unique voice and brand identity that should be shared with the audience, despite fears of imperfection.
Chad offered practical advice for businesses looking to find their authentic voice. He recommended recording conversations to identify one's natural speaking style and adopting desirable attributes from admired marketing materials. He also stressed the significance of creating a personal checklist for content creation to ensure consistency in branding and voice.
Addressing content creation, Chad advised on the efficacy of batching content and utilizing tools like Loom and Opus.clip for video production and editing. He highlighted the power of repurposing content across various platforms, turning a single piece of content into multiple forms of engagement. Additionally, Chad touched upon the benefits of hiring a virtual assistant to manage the administrative tasks of content scheduling, allowing business owners to focus on creating authentic content.
Stacy contributed by suggesting specific content creation strategies for the RV rental industry, like recording walkthroughs with renters and addressing frequently asked questions through video content. She also highlighted the effectiveness of shorts on social media platforms for showcasing the features and benefits of RV rentals, as well as the importance of user-generated content in promoting the adventurous lifestyle associated with RV travel.
Chad and Stacy also discussed the role of email marketing in building brand awareness and engagement. They suggested adopting a thematic approach to content creation, allowing for a cohesive and focused marketing strategy that spans across all channels, from social media to email newsletters.
In conclusion, Chad offered to assist listeners interested in improving their marketing strategies and directed them to his website for more information. The episode underscored the significance of starting with what you have, emphasizing progress over perfection, and leveraging the right tools and strategies to effectively communicate your brand's voice and value to your audience.
Connect with our guest:
- Website: https://chadmwooters.com/
- Linked In: https://www.linkedin.com/in/chad-wooters-mba-251985187/
Tools mentioned in the podcast:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome to the RV Rental Secrets Podcast.
(00:02):
.999I'm your host, Stacey Maxson, and I'm thrilled to guide you through the journey of launching, growing, and managing a profitable RV rental business. 3 00:00:09,380.9977324263 --> 00:00:11,640.997732426 Welcome to the RV Rental Secret Podcast. 4 00:00:11,650.997732426 --> 00:00:15,340.997732426 Today I have Chad with me, and he's going to talk to us about marketing. 5 00:00:15,350.997732426 --> 00:00:16,340.997732426 Welcome, Chad. 6 00:00:16,980.997732426 --> 00:00:18,100.997732426 Hey, thank you for having me on. 7 00:00:18,720.996732426 --> 00:00:28,65.997732426 So can you go ahead and tell our audience a little bit about what you do? Yes, so I help businesses kind of scale their marketing and improve their businesses. 8 00:00:28,65.997732426 --> 00:00:37,335.997732426 I do that through working with them on a one on one basis typically or working with their leadership or specific team members based on their goals. 9 00:00:37,685.997732426 --> 00:00:45,345.997732426 So my job is to help businesses grow and do more, whether it be marketing or admin or systems, it kind of depends on their goals. 10 00:00:45,950.997732426 --> 00:00:46,780.997732426 And that's so great. 11 00:00:46,780.997732426 --> 00:00:49,720.997732426 Yeah, a lot of our listeners are small business owners. 12 00:00:49,740.997732426 --> 00:00:54,980.997732426 So they probably don't have a lot of systems in place and don't really know where to start with marketing. 13 00:00:55,280.997732426 --> 00:01:11,20.996732426 So what would be your number one tip of, you know, what to do in marketing? What would their first step be? Yeah, having worked with a lot of entrepreneurs or solopreneurs, I like to call them we find that the number one problem is having getting started in marketing. 14 00:01:11,390.997732426 --> 00:01:21,220.997732426 You have a voice, you've got a message, you've got a brand that you've put a lot of hard, hard work into, and you want that brand to come off just right for your audience. 15 00:01:21,530.997732426 --> 00:01:24,970.997732426 And perfection is often the enemy of progress. 16 00:01:25,310.997732426 --> 00:01:36,630.996732426 And so, while we see that You've got an amazing message, an amazing product, an amazing business, and we know that because you went into business, you get stuck on sharing that with other people. 17 00:01:36,680.996732426 --> 00:01:40,520.99773243 And so my number one tip for most businesses is we have to do something. 18 00:01:40,870.99773243 --> 00:01:44,370.99673243 Let's, let's put progress first and then perfection. 19 00:01:44,560.99673243 --> 00:01:48,460.99773243 We can always improve later down the road, but people want to hear your voice. 20 00:01:48,480.99773243 --> 00:01:51,100.99773243 That's why you went into business, so let them hear your voice. 21 00:01:51,845.99773243 --> 00:01:52,425.99773243 I love that. 22 00:01:52,425.99773243 --> 00:01:53,445.99773243 And that's so true. 23 00:01:53,475.99773243 --> 00:01:56,475.99773243 Even personally, I find myself, you know, getting stuck. 24 00:01:56,475.99773243 --> 00:01:57,935.99773243 You don't know what to post. 25 00:01:57,985.99773243 --> 00:02:00,55.99773243 So you just don't post anything at all. 26 00:02:00,95.99673243 --> 00:02:03,155.99773243 And I'm sure a lot of people are in that same category. 27 00:02:04,5.99673243 --> 00:02:07,145.99773243 Well, and the funny thing is all you got to do is post something. 28 00:02:07,155.99773243 --> 00:02:08,475.99773243 It could be nothing. 29 00:02:08,485.99673243 --> 00:02:09,815.99773243 It could be a picture of your dog. 30 00:02:09,865.99773243 --> 00:02:11,555.99773243 I mean, people love that stuff. 31 00:02:11,595.99773243 --> 00:02:13,455.99773243 I would say it's kind of annoying. 32 00:02:13,695.99773243 --> 00:02:36,155.99773243 You know, I do a lot of business posting on LinkedIn, but my dog Dogs are the most impressed upon post I have, like the most liked, the most commented, the most shared, and they're pretty dogs, don't get me wrong, but I'm not marketing for dogs, you know, so it just, people want to see you, they, they're, you are your business, a lot of us, that's where we're starting. 33 00:02:36,980.99773243 --> 00:02:41,140.99773243 And if you're not the only person in your business, then you're still part of that business. 34 00:02:41,140.99773243 --> 00:02:44,370.99773243 You're still part of that Messaging that you're trying to get out there. 35 00:02:44,780.99773243 --> 00:02:49,180.99773243 Okay now I know you mentioned You know finding your voice. 36 00:02:49,180.99773243 --> 00:03:00,50.99773243 So how can someone find like their authentic voice? Like what does that mean? And how do they do that? Yeah, that's a great question, and it's something that does change over time. 37 00:03:00,190.99773243 --> 00:03:12,340.99773243 So, when you're talking about your voice, you know, kind of like talking, I do recommend take a few moments, whether it be on a Zoom call or just on your phone, and record a couple conversations that you have. 38 00:03:12,670.99773243 --> 00:03:18,340.99773243 And you can use a number of tools to kind of figure out what tone what ways people describe your voice. 39 00:03:19,65.99773243 --> 00:03:22,405.99773243 But figure out how you speak in the hallmarks of that. 40 00:03:22,415.99773243 --> 00:03:32,475.99773243 How do you define that? The second thing is what do you want your voice to be? The beauty of marketing is that we get to choose who we sound like and what message we put out there. 41 00:03:32,785.99773243 --> 00:03:44,565.99773243 So what I like to do is when I'm browsing through social media or reading email marketing or doing these different pieces, I find the attributes that these posts and content have that I really like. 42 00:03:44,810.99773243 --> 00:03:46,210.99773243 Like and from there. 43 00:03:46,230.99773243 --> 00:03:47,200.99773243 I just make a mental note. 44 00:03:47,460.99773243 --> 00:04:11,520.99773243 I love how punchy this guy is I like how he was sarcastic yet respectful in the same moment and I say I want to replicate those things And so you can put a document together whether it be Google Docs or Notion or Apple Notes And just kind of start to list those pieces out So the first thing is go do it The second thing is find stuff that you like and the third piece is to make sure that you don't forget it By writing it down. 45 00:04:11,890.99773243 --> 00:04:19,130.99773243 And then the last piece is kind of putting it together to make it so that you have a goal with your voice. 46 00:04:19,560.99773243 --> 00:04:23,930.99773243 And with that, whenever you create content, you can kind of have a criteria. 47 00:04:24,230.99773243 --> 00:04:37,170.99773243 Does this meet this criteria? Is this fun? Is it professional? Is it punchy? Is it to the point? Or do I ramble on and on and on? Those questions allow you to be consistent in your branding and build an authentic voice. 48 00:04:37,770.99773243 --> 00:04:38,140.99773243 Okay. 49 00:04:38,230.99773243 --> 00:04:39,40.99773243 That's great advice. 50 00:04:39,50.99773243 --> 00:04:40,940.99773243 So yeah, definitely. 51 00:04:40,980.99773243 --> 00:04:50,700.99773243 I think creating a personal checklist, you know, maybe every time you make content, making sure it meets all of those needs is something that everyone can do. 52 00:04:51,310.99773243 --> 00:05:15,535.99873243 You said just a post content, but how can we make that easier? Do you have any tips? Do you suggest scheduling it out or batching content? What do you feel works best? Yeah, so my favorite thing to do is a couple different pieces to the pie and you can put them as steps That's that works really well But one is I like to just kind of write down ideas anytime I have an idea I throw it into a note in a notebook. 53 00:05:15,695.99773243 --> 00:05:21,315.99773243 I use notion for my note taking so I have what's called an idea catcher I just throw it right into that idea catcher. 54 00:05:21,345.99873243 --> 00:05:25,735.99873243 So it's it's there The second piece is I like to start my content off with videos. 55 00:05:26,235.99873243 --> 00:05:30,790.99873243 The world has gone digital So being on zoom calls, doing things like that, it's a lot more natural today. 56 00:05:31,100.99873243 --> 00:05:35,910.99773243 I use a tool called loom loom L O M is great for video creation. 57 00:05:35,920.99873243 --> 00:05:38,350.99773243 You can share a website, you can share a screen. 58 00:05:38,360.99773243 --> 00:05:42,780.99873243 You could just do it, you know, your video only, and I'll record a video. 59 00:05:42,780.99873243 --> 00:05:44,920.99773243 I try to keep it under five minutes for a topic. 60 00:05:45,240.99873243 --> 00:05:48,910.99873243 And then I'll use one of my favorite tools called Opus clip. 61 00:05:49,335.99873243 --> 00:05:50,225.99873243 It's Opus. 62 00:05:50,265.99873243 --> 00:06:00,925.99773243 pro, O P U S dot pro, and it'll actually cut up your video, add edits with AI to it, and it'll actually say, Hey, five minute video is now three to five different videos. 63 00:06:01,205.99873243 --> 00:06:04,605.99873243 So now you've got these videos that are pieces of that one content. 64 00:06:05,435.99873243 --> 00:06:08,5.99873243 This is part of this idea of repurposing content. 65 00:06:08,225.99873243 --> 00:06:15,95.99873243 So we get a video, that video turns into five video posts, we also have the transcript from a tool like Loom. 66 00:06:15,455.99873243 --> 00:06:17,105.99873243 That transcript is gold. 67 00:06:17,135.99873243 --> 00:06:19,625.99873243 We can turn that into a blog with AI. 68 00:06:19,825.99873243 --> 00:06:23,635.99873243 We can turn that into ten more social media posts that we make custom graphics for. 69 00:06:23,855.99873243 --> 00:06:32,510.99873243 We can use those video clips and use that with those custom social media posts to, to, to Promote that video on YouTube, promote that blog, whatever it is. 70 00:06:32,820.99873243 --> 00:06:42,960.99873243 One five minute video is probably about 20 pieces of content and all of them are in your voice because all the content was based on a transcript or a video itself. 71 00:06:43,430.99773243 --> 00:06:56,470.99873243 And so By doing that, if you sit down, I do recommend batching there is something about the law of switching, the, the ability to focus and do one thing for a dedicated amount of time that allows you to really get work done. 72 00:06:56,870.99873243 --> 00:07:01,260.99773243 But with that batching, with the video, you can really take that and, and run with it. 73 00:07:01,740.99773243 --> 00:07:09,210.99873243 The last piece, which A lot of solopreneurs have a hard time with, I had a hard time with it for years, is getting a virtual assistant. 74 00:07:09,520.99873243 --> 00:07:18,70.99873243 I, we use a tool called Hootsuite to schedule a lot of our content and I found that it took me as long to create the post as it did to schedule the post. 75 00:07:18,710.99873243 --> 00:07:21,275.99873243 That time to do that was just, Exorbitant. 76 00:07:21,325.99873243 --> 00:07:26,395.99873243 You had to upload the image and format it and all these different pieces and tag all the people four times. 77 00:07:26,395.99873243 --> 00:07:29,645.99873243 And it was just, you know, five to 10 minutes sometimes for these posts. 78 00:07:29,955.99873243 --> 00:07:32,255.99873243 And so I hired some help to have me do that. 79 00:07:32,295.99873243 --> 00:07:40,85.99773243 You can have an administrative assistant do this, or like I said, hire someone who's virtually maybe even not in the U S who can really help out with that. 80 00:07:40,520.99773243 --> 00:07:45,470.99773243 And they're really good at this kind of stuff, and they'll do it faster, and you'll pay a lot less money for it. 81 00:07:45,760.99773243 --> 00:07:50,140.99773243 So you can scale your efforts by only doing the work that creates the authentic voice. 82 00:07:50,530.99773243 --> 00:07:55,930.99773243 Not doing the work that's administrative, that's frankly probably below your pay grade anyways. 83 00:07:56,230.99773243 --> 00:07:58,850.99773243 Yeah, I love that idea, and it's so true. 84 00:07:59,130.99773243 --> 00:08:06,800.99773243 You know, most of these people, you know, they Have skills that are not doing social media. 85 00:08:07,10.99773243 --> 00:08:18,790.99673243 So, you know, hiring someone, they can do it so much quicker and more efficiently, and you're going to get a better result than if you try to learn a new skill, that's, you know, not what your focus is. 86 00:08:19,50.99673243 --> 00:08:20,480.99673243 So I think that's a great point. 87 00:08:21,260.99773243 --> 00:08:47,330.99673243 Well, and this is administrative, there's a great site called Upwork, you guys can go to, there's others out there, I've used Upwork and you just look at administrative assistant and find someone who speaks reasonable English, JadGBT is an amazing translator by the way if you need help with that, but hire them for 4 to 7 dollars an hour, that's a really, that's a pretty skilled VA right at that level, and hire them for 4 hours a week, I mean that's enough to get probably two posts a day. 88 00:08:48,110.99673243 --> 00:09:24,0.99673243 Scheduled so long as they have the content to schedule and and that's again where it goes back to just create the content One more note of encouragement is everyday conversations are gold for content, too What are the questions your customers ask you? What are the things you talk about the dinner table when sharing about your business? All of those things are Conversation topics, which means they're interesting, which means people will read them or listen to them or or engage with them And so anything you think again have a place to write it down or throw it in a note or something Because creating the content is most important One more note. 89 00:09:24,0.99673243 --> 00:09:24,500.99673243 Sorry. 90 00:09:24,590.99673243 --> 00:09:25,730.99673243 I know I'm going a little small rant. 91 00:09:25,850.99573243 --> 00:09:39,420.99673243 No, that's great You can you can really use content most people I mean if you think about it Feel free to follow me on LinkedIn, I do this occasionally, but about every six months people have forgotten what you posted. 92 00:09:39,700.99673243 --> 00:09:42,90.99673243 And probably sooner, probably three months if we're being honest. 93 00:09:42,230.99673243 --> 00:09:49,20.99673243 If you think about the social media posts you saw today, and someone reposted that three weeks from now, would you remember? Probably not. 94 00:09:49,50.99573243 --> 00:09:51,860.99673243 So you can use a fraction of your highest performing post. 95 00:09:52,100.99673243 --> 00:09:55,760.99673243 And reschedule them for three to four weeks from now or six to eight weeks from now. 96 00:09:56,200.99673243 --> 00:10:03,530.99573243 And so this way you build a library of this high performing content that you just drop in every couple weeks. 97 00:10:03,790.99673243 --> 00:10:08,490.99573243 And now you're not having to recreate the wheel every time you're just planting the same seeds over and over again. 98 00:10:09,310.99573243 --> 00:10:10,190.99573243 That's great advice. 99 00:10:10,250.99573243 --> 00:10:20,930.99673243 Now, do you have any type of tool that you use to kind of store all that content? Or how do you suggest doing that to repurpose? Yeah, there's two methods to that. 100 00:10:21,160.99673243 --> 00:10:22,690.99673243 One, I use Notion, like I said. 101 00:10:22,920.99673243 --> 00:10:25,140.99673243 Notion for me is a project based deal. 102 00:10:25,140.99673243 --> 00:10:32,170.99673243 So if I've got an event I'm planning or a client I'm working with and I'm creating content for a very specific purpose, I usually build it in there. 103 00:10:32,840.99573243 --> 00:10:38,800.99573243 But for me, most of my scheduling is done in ClickUp, which is an amazing task management tool. 104 00:10:39,220.99673243 --> 00:10:44,360.99673243 And they have a calendar view, which allows me to actually see the post and when they're scheduled. 105 00:10:44,700.99673243 --> 00:10:46,930.99673243 And then I have all of those posts. 106 00:10:46,930.99673243 --> 00:10:53,370.99573243 And so on one screen, I'll have click up on the other screen, I'll have you know, my metrics or my analytics on the marketing piece. 107 00:10:53,650.99573243 --> 00:10:58,355.99573243 And from there, I'll actually have, The VA put them into Hootsuite through ClickUp. 108 00:10:58,785.99573243 --> 00:11:00,625.99573243 ClickUp is the very fast. 109 00:11:00,835.99573243 --> 00:11:18,980.99573243 I'm just saying this is what it says This is what the image it has and this is you know What platforms it goes on and it takes me not writing the content takes me less than 30 seconds to do all that that stuff Whereas in Hootsuite it takes me a lot longer and then I can duplicate that post and then move it to a different date. 110 00:11:19,400.99573243 --> 00:11:25,50.99573243 And that way I have a library of what I've done, when I did it, and then also I can very easily replicate and reuse. 111 00:11:25,480.99573243 --> 00:11:26,220.99573243 Okay, great. 112 00:11:26,540.99573243 --> 00:11:36,60.99573243 Now to rewind a little bit, I want to go back to, I know you said, you know, jotting down notes of situations or conversations you've had that you want to share with your audience. 113 00:11:36,290.99573243 --> 00:11:37,420.99573243 So I think that's great. 114 00:11:37,450.99573243 --> 00:11:42,905.99573243 I just want to maybe Give some examples for people in the RV industry of how they can do that. 115 00:11:42,905.99573243 --> 00:11:54,375.99473243 So some of the things that popped up in my mind is, if you have a renter come to you, and you're doing a walkthrough, you can record that content. 116 00:11:54,376.09473243 --> 00:12:03,335.99473243 And then that can be repurposed like you said, using Opus Clips to take out some key points that can be used for shorts. 117 00:12:03,725.99473243 --> 00:12:07,626.09473243 Or like you had mentioned, if Renters have certain questions. 118 00:12:07,876.09473243 --> 00:12:16,776.09473243 So if they're always asking if you offer delivery or, what's included with the rental, you can do a short video and record that. 119 00:12:17,176.09473243 --> 00:12:23,256.09373243 What I like to use you haven't mentioned, but BigVU is like a teleprompter software. 120 00:12:23,536.09473243 --> 00:12:31,856.09473243 So you can come up with, you know, your idea and a little script, pop that in and then it flows, the conversation where you can just read it. 121 00:12:32,436.09473243 --> 00:12:34,26.09473243 And that's a great way to start. 122 00:12:34,46.09473243 --> 00:12:41,226.09473243 I think if you're nervous about doing that video, cause I know a lot of people might be afraid to just get on screen and talk about something. 123 00:12:41,976.09473243 --> 00:12:42,956.09473243 Yeah, absolutely. 124 00:12:42,956.09473243 --> 00:12:44,146.09473243 I, I have heard of BigView. 125 00:12:44,146.09473243 --> 00:12:45,356.09473243 It's a really cool platform., 126 00:12:45,686.09473243 --> 00:12:47,36.09473243 a lot more off script. 127 00:12:47,76.09473243 --> 00:12:48,736.09473243 So I do a lot of speaking. 128 00:12:48,736.09473243 --> 00:12:49,866.09373243 So I use bullet points. 129 00:12:50,136.09373243 --> 00:12:51,386.09373243 So it hasn't worked for me. 130 00:12:51,386.09373243 --> 00:12:52,966.09273243 But it is a fantastic tool. 131 00:12:53,306.09373243 --> 00:12:58,26.09273243 And then Loom also has a, like a speaker's note thing if you want to use that too. 132 00:12:58,26.09373243 --> 00:12:58,66.09373243 Oh, okay. 133 00:12:58,286.09373243 --> 00:12:58,586.09373243 Great. 134 00:12:59,106.09373243 --> 00:12:59,386.09373243 Yeah. 135 00:13:00,226.09373243 --> 00:13:02,136.09373243 And I like to do a lot of demos. 136 00:13:02,166.09373243 --> 00:13:06,566.09373243 I mean, for me, I do a lot of like, Hey, here's my website and here's what's on it. 137 00:13:06,566.09373243 --> 00:13:13,416.09373243 And here's this cool blog post, or here's this cool feature, or have you considered this? So loom, lose that. 138 00:13:13,416.09373243 --> 00:13:20,931.09373243 But if you're doing a you video, then you need to use big view because That's going to be a lot more comfortable for you to use. 139 00:13:21,111.09373243 --> 00:13:24,701.09373243 So, yeah, I think a lot of people are afraid to jump on videos. 140 00:13:24,701.09373243 --> 00:13:26,961.09423243 So I like to just,, give some tips with that. 141 00:13:26,961.09423243 --> 00:13:42,291.09323243 And I love how you said about, doing a screen share you can pull up websites of campgrounds in your area, and then talk about that campground and what features it has that you love and mention that you deliver there so that can be all valuable content that you share. 142 00:13:42,526.09323243 --> 00:13:45,386.09323243 with your renters, to try to get them to book an RV. 143 00:13:46,206.09323243 --> 00:13:53,156.09323243 Well, and I mean, a question for you on this idea of like content, you know, you guys help folks really grow these businesses. 144 00:13:53,166.09223243 --> 00:14:10,306.09323243 What is the most effective content that that people running RV businesses can post? What performs, I would say, you know, the best for looking to get new customers or even attracting awareness about their brand? Yeah, I mean, definitely shorts do well. 145 00:14:10,306.09323243 --> 00:14:21,325.99223243 So, you know, whether it be on Instagram or Facebook, TikTok, obviously really showing the features or benefits of what you offer. 146 00:14:21,335.99223243 --> 00:14:26,586.09223243 So, doing tours of your RV, showing in some great places. 147 00:14:26,896.09223243 --> 00:14:45,596.09223243 So if you can get user generated content from your renters, or if you use your vehicles and take trips yourself, just really showing the fun and adventure that they can have if they rent your RV, I think is really valuable and helps kind of draw customers in. 148 00:14:46,476.09223243 --> 00:14:48,446.09223243 I think what you just shared is gold right there. 149 00:14:48,516.09123243 --> 00:14:53,276.09223243 The trip that you took, that is the ultimate lifestyle pose. 150 00:14:53,296.09123243 --> 00:14:53,966.09223243 I mean, you're wrong. 151 00:14:53,986.09223243 --> 00:15:00,796.09223243 I'm not a big fan of, you know, keeping up with the Joneses, but at the same time, People want to see where they can go and what they can do. 152 00:15:00,796.09223243 --> 00:15:06,426.09223243 And your story, part of your voice is about sharing what you can do and why this is so cool to do it. 153 00:15:06,766.09223243 --> 00:15:08,746.09323243 I think that is, is really great. 154 00:15:08,756.09323243 --> 00:15:19,556.09323243 The other thing we haven't talked about this time, maybe, maybe on a part two or something, but email marketing, those personal experiences, what you do on them and sharing your voice. 155 00:15:19,776.09323243 --> 00:15:30,621.09323243 Email marketing is a really valuable tool if you do it well, but You just gotta learn, again, what your people are reading, what you read, and how to make it valuable. 156 00:15:30,861.09323243 --> 00:15:35,461.09323243 Newsletters are valuable because they create awareness about what's going on in your brand, in your story, in your journey. 157 00:15:35,851.09323243 --> 00:15:45,41.09323243 But email marketing that builds value, that invites people to participate, and gets them excited to go do something, ideally with you that's the marketing that works. 158 00:15:45,371.09323243 --> 00:15:51,871.09323243 And, to tie it all back, that The email is probably four or five social media posts in itself. 159 00:15:51,871.09323243 --> 00:15:57,341.09323243 That email is the script for three to five social media shorts that you can use. 160 00:15:57,351.09323243 --> 00:16:00,671.09223243 It's probably the feed for two or three blogs that you write. 161 00:16:01,361.09323243 --> 00:16:05,821.09223243 You can really have a lot of fun, kind of, I like to call it the marketing circle. 162 00:16:05,821.09323243 --> 00:16:14,971.09323243 You know, you've got your, your videos, your blogs, your social media posts, your email marketing, and they just feed each other and create this beautiful synergy of ideation. 163 00:16:15,511.09323243 --> 00:16:23,110.99323243 Yeah, and I mean, it's so helpful to, just pick one topic or theme each week. 164 00:16:23,130.99323243 --> 00:16:32,760.99323243 And like you said, that can just tie all together with your videos and your newsletter, and it's not you constantly have to think of new ideas. 165 00:16:32,810.99323243 --> 00:16:38,660.99323243 What I like to do for us, for me is I pick a monthly theme that is kind of very broad. 166 00:16:38,665.99323243 --> 00:16:44,60.9932324 I'm not gonna touch on it every day, but allows me to say, we're gonna focus on marketing through email this month. 167 00:16:44,490.9932324 --> 00:16:53,935.9932324 And then I pick a weekly focus, you know, so it's like, how do you write good copy? How do you use ai? And I do post about that topic in that week, but it's all gonna tie back. 168 00:16:54,315.9932324 --> 00:17:01,790.9932324 Do a topic per month and then look, I'll, one of my biggest clients I've worked with, we started posting literally twice a week. 169 00:17:02,630.9932324 --> 00:17:03,630.9932324 That was where we started. 170 00:17:03,700.9932324 --> 00:17:06,360.9932324 We now post twice a day, Monday through Friday. 171 00:17:06,670.9932324 --> 00:17:10,20.9932324 But twice a week was a humongous benchmark for us. 172 00:17:10,370.9932324 --> 00:17:16,830.9922324 So if you can't post daily, just pick 12 topics and create eight social media posts for those 12 topics. 173 00:17:17,240.9932324 --> 00:17:21,430.9922324 And sit down for an hour and a half and write those posts and then schedule them or delegate them. 174 00:17:21,670.9932324 --> 00:17:24,240.9932324 But just go get that done because that's going to be more awareness. 175 00:17:24,570.9932324 --> 00:17:28,850.9932324 More brand familiarity, more trust for your brand and your voice than you had before. 176 00:17:29,70.9932324 --> 00:17:30,730.9932324 Again, progress, not perfection. 177 00:17:31,540.9932324 --> 00:17:32,180.9932324 That's great. 178 00:17:32,180.9932324 --> 00:17:33,790.9932324 I think we can end it right there. 179 00:17:33,800.9932324 --> 00:17:38,910.9922324 Everyone go grab a notebook and, pick your 12 topics and get started. 180 00:17:39,710.9922324 --> 00:17:41,510.9922324 Yeah, don't, wait on sharing your voice. 181 00:17:41,780.9922324 --> 00:17:44,730.9922324 You started a business because you've got something viable to share. 182 00:17:44,740.9922324 --> 00:17:47,760.9912324 So just go share it and then get better as you go. 183 00:17:48,190.9912324 --> 00:17:51,420.9902324 So, it's great information that you shared with us today. 184 00:17:51,430.9912324 --> 00:18:00,115.9912324 If people want to learn more about you and what you do, where can they find you online? Yeah, best place is my website Chad m wooters.com, 185 00:18:00,145.9912324 --> 00:18:10,640.9912324 W-O-O-T-E-R-S you can learn more about my experience, what I do, projects I've consulted on, and send me a contact form if you want someone to hold you accountable to doing something or just help. 186 00:18:11,425.9912324 --> 00:18:15,945.9912324 I'm happy to jump on a call and just share whatever I can to help you take your business. 187 00:18:16,575.9912324 --> 00:18:19,185.9912324 Business is my hobby and my passion and my occupation. 188 00:18:19,505.9912324 --> 00:18:21,355.9902324 So I'd love to help out where I can. 189 00:18:21,845.9912324 --> 00:18:22,125.9912324 Great. 190 00:18:22,125.9912324 --> 00:18:22,935.9912324 I appreciate that. 191 00:18:22,935.9912324 --> 00:18:26,855.9902324 I'll add all of your information in the show notes so people can easily find you. 192 00:18:27,225.9912324 --> 00:18:29,45.9912324 And thank you so much for joining us today. 193 00:18:29,45.9912324 --> 00:18:29,415.9912324 Awesome. 194 00:18:29,495.9922324 --> 00:18:30,765.9922324 Thank you so much, Stacey. 195 00:18:30,765.9922324 --> 00:18:31,595.9922324 It was great to talk to you.
Welcome to the RV Rental Secrets Podcast.
(00:02):
.999I'm your host, Stacey Maxson, and I'm thrilled to guide you through the journey of launching, growing, and managing a profitable RV rental business. 3 00:00:09,380.9977324263 --> 00:00:11,640.997732426 Welcome to the RV Rental Secret Podcast. 4 00:00:11,650.997732426 --> 00:00:15,340.997732426 Today I have Chad with me, and he's going to talk to us about marketing. 5 00:00:15,350.997732426 --> 00:00:16,340.997732426 Welcome, Chad. 6 00:00:16,980.997732426 --> 00:00:18,100.997732426 Hey, thank you for having me on. 7 00:00:18,720.996732426 --> 00:00:28,65.997732426 So can you go ahead and tell our audience a little bit about what you do? Yes, so I help businesses kind of scale their marketing and improve their businesses. 8 00:00:28,65.997732426 --> 00:00:37,335.997732426 I do that through working with them on a one on one basis typically or working with their leadership or specific team members based on their goals. 9 00:00:37,685.997732426 --> 00:00:45,345.997732426 So my job is to help businesses grow and do more, whether it be marketing or admin or systems, it kind of depends on their goals. 10 00:00:45,950.997732426 --> 00:00:46,780.997732426 And that's so great. 11 00:00:46,780.997732426 --> 00:00:49,720.997732426 Yeah, a lot of our listeners are small business owners. 12 00:00:49,740.997732426 --> 00:00:54,980.997732426 So they probably don't have a lot of systems in place and don't really know where to start with marketing. 13 00:00:55,280.997732426 --> 00:01:11,20.996732426 So what would be your number one tip of, you know, what to do in marketing? What would their first step be? Yeah, having worked with a lot of entrepreneurs or solopreneurs, I like to call them we find that the number one problem is having getting started in marketing. 14 00:01:11,390.997732426 --> 00:01:21,220.997732426 You have a voice, you've got a message, you've got a brand that you've put a lot of hard, hard work into, and you want that brand to come off just right for your audience. 15 00:01:21,530.997732426 --> 00:01:24,970.997732426 And perfection is often the enemy of progress. 16 00:01:25,310.997732426 --> 00:01:36,630.996732426 And so, while we see that You've got an amazing message, an amazing product, an amazing business, and we know that because you went into business, you get stuck on sharing that with other people. 17 00:01:36,680.996732426 --> 00:01:40,520.99773243 And so my number one tip for most businesses is we have to do something. 18 00:01:40,870.99773243 --> 00:01:44,370.99673243 Let's, let's put progress first and then perfection. 19 00:01:44,560.99673243 --> 00:01:48,460.99773243 We can always improve later down the road, but people want to hear your voice. 20 00:01:48,480.99773243 --> 00:01:51,100.99773243 That's why you went into business, so let them hear your voice. 21 00:01:51,845.99773243 --> 00:01:52,425.99773243 I love that. 22 00:01:52,425.99773243 --> 00:01:53,445.99773243 And that's so true. 23 00:01:53,475.99773243 --> 00:01:56,475.99773243 Even personally, I find myself, you know, getting stuck. 24 00:01:56,475.99773243 --> 00:01:57,935.99773243 You don't know what to post. 25 00:01:57,985.99773243 --> 00:02:00,55.99773243 So you just don't post anything at all. 26 00:02:00,95.99673243 --> 00:02:03,155.99773243 And I'm sure a lot of people are in that same category. 27 00:02:04,5.99673243 --> 00:02:07,145.99773243 Well, and the funny thing is all you got to do is post something. 28 00:02:07,155.99773243 --> 00:02:08,475.99773243 It could be nothing. 29 00:02:08,485.99673243 --> 00:02:09,815.99773243 It could be a picture of your dog. 30 00:02:09,865.99773243 --> 00:02:11,555.99773243 I mean, people love that stuff. 31 00:02:11,595.99773243 --> 00:02:13,455.99773243 I would say it's kind of annoying. 32 00:02:13,695.99773243 --> 00:02:36,155.99773243 You know, I do a lot of business posting on LinkedIn, but my dog Dogs are the most impressed upon post I have, like the most liked, the most commented, the most shared, and they're pretty dogs, don't get me wrong, but I'm not marketing for dogs, you know, so it just, people want to see you, they, they're, you are your business, a lot of us, that's where we're starting. 33 00:02:36,980.99773243 --> 00:02:41,140.99773243 And if you're not the only person in your business, then you're still part of that business. 34 00:02:41,140.99773243 --> 00:02:44,370.99773243 You're still part of that Messaging that you're trying to get out there. 35 00:02:44,780.99773243 --> 00:02:49,180.99773243 Okay now I know you mentioned You know finding your voice. 36 00:02:49,180.99773243 --> 00:03:00,50.99773243 So how can someone find like their authentic voice? Like what does that mean? And how do they do that? Yeah, that's a great question, and it's something that does change over time. 37 00:03:00,190.99773243 --> 00:03:12,340.99773243 So, when you're talking about your voice, you know, kind of like talking, I do recommend take a few moments, whether it be on a Zoom call or just on your phone, and record a couple conversations that you have. 38 00:03:12,670.99773243 --> 00:03:18,340.99773243 And you can use a number of tools to kind of figure out what tone what ways people describe your voice. 39 00:03:19,65.99773243 --> 00:03:22,405.99773243 But figure out how you speak in the hallmarks of that. 40 00:03:22,415.99773243 --> 00:03:32,475.99773243 How do you define that? The second thing is what do you want your voice to be? The beauty of marketing is that we get to choose who we sound like and what message we put out there. 41 00:03:32,785.99773243 --> 00:03:44,565.99773243 So what I like to do is when I'm browsing through social media or reading email marketing or doing these different pieces, I find the attributes that these posts and content have that I really like. 42 00:03:44,810.99773243 --> 00:03:46,210.99773243 Like and from there. 43 00:03:46,230.99773243 --> 00:03:47,200.99773243 I just make a mental note. 44 00:03:47,460.99773243 --> 00:04:11,520.99773243 I love how punchy this guy is I like how he was sarcastic yet respectful in the same moment and I say I want to replicate those things And so you can put a document together whether it be Google Docs or Notion or Apple Notes And just kind of start to list those pieces out So the first thing is go do it The second thing is find stuff that you like and the third piece is to make sure that you don't forget it By writing it down. 45 00:04:11,890.99773243 --> 00:04:19,130.99773243 And then the last piece is kind of putting it together to make it so that you have a goal with your voice. 46 00:04:19,560.99773243 --> 00:04:23,930.99773243 And with that, whenever you create content, you can kind of have a criteria. 47 00:04:24,230.99773243 --> 00:04:37,170.99773243 Does this meet this criteria? Is this fun? Is it professional? Is it punchy? Is it to the point? Or do I ramble on and on and on? Those questions allow you to be consistent in your branding and build an authentic voice. 48 00:04:37,770.99773243 --> 00:04:38,140.99773243 Okay. 49 00:04:38,230.99773243 --> 00:04:39,40.99773243 That's great advice. 50 00:04:39,50.99773243 --> 00:04:40,940.99773243 So yeah, definitely. 51 00:04:40,980.99773243 --> 00:04:50,700.99773243 I think creating a personal checklist, you know, maybe every time you make content, making sure it meets all of those needs is something that everyone can do. 52 00:04:51,310.99773243 --> 00:05:15,535.99873243 You said just a post content, but how can we make that easier? Do you have any tips? Do you suggest scheduling it out or batching content? What do you feel works best? Yeah, so my favorite thing to do is a couple different pieces to the pie and you can put them as steps That's that works really well But one is I like to just kind of write down ideas anytime I have an idea I throw it into a note in a notebook. 53 00:05:15,695.99773243 --> 00:05:21,315.99773243 I use notion for my note taking so I have what's called an idea catcher I just throw it right into that idea catcher. 54 00:05:21,345.99873243 --> 00:05:25,735.99873243 So it's it's there The second piece is I like to start my content off with videos. 55 00:05:26,235.99873243 --> 00:05:30,790.99873243 The world has gone digital So being on zoom calls, doing things like that, it's a lot more natural today. 56 00:05:31,100.99873243 --> 00:05:35,910.99773243 I use a tool called loom loom L O M is great for video creation. 57 00:05:35,920.99873243 --> 00:05:38,350.99773243 You can share a website, you can share a screen. 58 00:05:38,360.99773243 --> 00:05:42,780.99873243 You could just do it, you know, your video only, and I'll record a video. 59 00:05:42,780.99873243 --> 00:05:44,920.99773243 I try to keep it under five minutes for a topic. 60 00:05:45,240.99873243 --> 00:05:48,910.99873243 And then I'll use one of my favorite tools called Opus clip. 61 00:05:49,335.99873243 --> 00:05:50,225.99873243 It's Opus. 62 00:05:50,265.99873243 --> 00:06:00,925.99773243 pro, O P U S dot pro, and it'll actually cut up your video, add edits with AI to it, and it'll actually say, Hey, five minute video is now three to five different videos. 63 00:06:01,205.99873243 --> 00:06:04,605.99873243 So now you've got these videos that are pieces of that one content. 64 00:06:05,435.99873243 --> 00:06:08,5.99873243 This is part of this idea of repurposing content. 65 00:06:08,225.99873243 --> 00:06:15,95.99873243 So we get a video, that video turns into five video posts, we also have the transcript from a tool like Loom. 66 00:06:15,455.99873243 --> 00:06:17,105.99873243 That transcript is gold. 67 00:06:17,135.99873243 --> 00:06:19,625.99873243 We can turn that into a blog with AI. 68 00:06:19,825.99873243 --> 00:06:23,635.99873243 We can turn that into ten more social media posts that we make custom graphics for. 69 00:06:23,855.99873243 --> 00:06:32,510.99873243 We can use those video clips and use that with those custom social media posts to, to, to Promote that video on YouTube, promote that blog, whatever it is. 70 00:06:32,820.99873243 --> 00:06:42,960.99873243 One five minute video is probably about 20 pieces of content and all of them are in your voice because all the content was based on a transcript or a video itself. 71 00:06:43,430.99773243 --> 00:06:56,470.99873243 And so By doing that, if you sit down, I do recommend batching there is something about the law of switching, the, the ability to focus and do one thing for a dedicated amount of time that allows you to really get work done. 72 00:06:56,870.99873243 --> 00:07:01,260.99773243 But with that batching, with the video, you can really take that and, and run with it. 73 00:07:01,740.99773243 --> 00:07:09,210.99873243 The last piece, which A lot of solopreneurs have a hard time with, I had a hard time with it for years, is getting a virtual assistant. 74 00:07:09,520.99873243 --> 00:07:18,70.99873243 I, we use a tool called Hootsuite to schedule a lot of our content and I found that it took me as long to create the post as it did to schedule the post. 75 00:07:18,710.99873243 --> 00:07:21,275.99873243 That time to do that was just, Exorbitant. 76 00:07:21,325.99873243 --> 00:07:26,395.99873243 You had to upload the image and format it and all these different pieces and tag all the people four times. 77 00:07:26,395.99873243 --> 00:07:29,645.99873243 And it was just, you know, five to 10 minutes sometimes for these posts. 78 00:07:29,955.99873243 --> 00:07:32,255.99873243 And so I hired some help to have me do that. 79 00:07:32,295.99873243 --> 00:07:40,85.99773243 You can have an administrative assistant do this, or like I said, hire someone who's virtually maybe even not in the U S who can really help out with that. 80 00:07:40,520.99773243 --> 00:07:45,470.99773243 And they're really good at this kind of stuff, and they'll do it faster, and you'll pay a lot less money for it. 81 00:07:45,760.99773243 --> 00:07:50,140.99773243 So you can scale your efforts by only doing the work that creates the authentic voice. 82 00:07:50,530.99773243 --> 00:07:55,930.99773243 Not doing the work that's administrative, that's frankly probably below your pay grade anyways. 83 00:07:56,230.99773243 --> 00:07:58,850.99773243 Yeah, I love that idea, and it's so true. 84 00:07:59,130.99773243 --> 00:08:06,800.99773243 You know, most of these people, you know, they Have skills that are not doing social media. 85 00:08:07,10.99773243 --> 00:08:18,790.99673243 So, you know, hiring someone, they can do it so much quicker and more efficiently, and you're going to get a better result than if you try to learn a new skill, that's, you know, not what your focus is. 86 00:08:19,50.99673243 --> 00:08:20,480.99673243 So I think that's a great point. 87 00:08:21,260.99773243 --> 00:08:47,330.99673243 Well, and this is administrative, there's a great site called Upwork, you guys can go to, there's others out there, I've used Upwork and you just look at administrative assistant and find someone who speaks reasonable English, JadGBT is an amazing translator by the way if you need help with that, but hire them for 4 to 7 dollars an hour, that's a really, that's a pretty skilled VA right at that level, and hire them for 4 hours a week, I mean that's enough to get probably two posts a day. 88 00:08:48,110.99673243 --> 00:09:24,0.99673243 Scheduled so long as they have the content to schedule and and that's again where it goes back to just create the content One more note of encouragement is everyday conversations are gold for content, too What are the questions your customers ask you? What are the things you talk about the dinner table when sharing about your business? All of those things are Conversation topics, which means they're interesting, which means people will read them or listen to them or or engage with them And so anything you think again have a place to write it down or throw it in a note or something Because creating the content is most important One more note. 89 00:09:24,0.99673243 --> 00:09:24,500.99673243 Sorry. 90 00:09:24,590.99673243 --> 00:09:25,730.99673243 I know I'm going a little small rant. 91 00:09:25,850.99573243 --> 00:09:39,420.99673243 No, that's great You can you can really use content most people I mean if you think about it Feel free to follow me on LinkedIn, I do this occasionally, but about every six months people have forgotten what you posted. 92 00:09:39,700.99673243 --> 00:09:42,90.99673243 And probably sooner, probably three months if we're being honest. 93 00:09:42,230.99673243 --> 00:09:49,20.99673243 If you think about the social media posts you saw today, and someone reposted that three weeks from now, would you remember? Probably not. 94 00:09:49,50.99573243 --> 00:09:51,860.99673243 So you can use a fraction of your highest performing post. 95 00:09:52,100.99673243 --> 00:09:55,760.99673243 And reschedule them for three to four weeks from now or six to eight weeks from now. 96 00:09:56,200.99673243 --> 00:10:03,530.99573243 And so this way you build a library of this high performing content that you just drop in every couple weeks. 97 00:10:03,790.99673243 --> 00:10:08,490.99573243 And now you're not having to recreate the wheel every time you're just planting the same seeds over and over again. 98 00:10:09,310.99573243 --> 00:10:10,190.99573243 That's great advice. 99 00:10:10,250.99573243 --> 00:10:20,930.99673243 Now, do you have any type of tool that you use to kind of store all that content? Or how do you suggest doing that to repurpose? Yeah, there's two methods to that. 100 00:10:21,160.99673243 --> 00:10:22,690.99673243 One, I use Notion, like I said. 101 00:10:22,920.99673243 --> 00:10:25,140.99673243 Notion for me is a project based deal. 102 00:10:25,140.99673243 --> 00:10:32,170.99673243 So if I've got an event I'm planning or a client I'm working with and I'm creating content for a very specific purpose, I usually build it in there. 103 00:10:32,840.99573243 --> 00:10:38,800.99573243 But for me, most of my scheduling is done in ClickUp, which is an amazing task management tool. 104 00:10:39,220.99673243 --> 00:10:44,360.99673243 And they have a calendar view, which allows me to actually see the post and when they're scheduled. 105 00:10:44,700.99673243 --> 00:10:46,930.99673243 And then I have all of those posts. 106 00:10:46,930.99673243 --> 00:10:53,370.99573243 And so on one screen, I'll have click up on the other screen, I'll have you know, my metrics or my analytics on the marketing piece. 107 00:10:53,650.99573243 --> 00:10:58,355.99573243 And from there, I'll actually have, The VA put them into Hootsuite through ClickUp. 108 00:10:58,785.99573243 --> 00:11:00,625.99573243 ClickUp is the very fast. 109 00:11:00,835.99573243 --> 00:11:18,980.99573243 I'm just saying this is what it says This is what the image it has and this is you know What platforms it goes on and it takes me not writing the content takes me less than 30 seconds to do all that that stuff Whereas in Hootsuite it takes me a lot longer and then I can duplicate that post and then move it to a different date. 110 00:11:19,400.99573243 --> 00:11:25,50.99573243 And that way I have a library of what I've done, when I did it, and then also I can very easily replicate and reuse. 111 00:11:25,480.99573243 --> 00:11:26,220.99573243 Okay, great. 112 00:11:26,540.99573243 --> 00:11:36,60.99573243 Now to rewind a little bit, I want to go back to, I know you said, you know, jotting down notes of situations or conversations you've had that you want to share with your audience. 113 00:11:36,290.99573243 --> 00:11:37,420.99573243 So I think that's great. 114 00:11:37,450.99573243 --> 00:11:42,905.99573243 I just want to maybe Give some examples for people in the RV industry of how they can do that. 115 00:11:42,905.99573243 --> 00:11:54,375.99473243 So some of the things that popped up in my mind is, if you have a renter come to you, and you're doing a walkthrough, you can record that content. 116 00:11:54,376.09473243 --> 00:12:03,335.99473243 And then that can be repurposed like you said, using Opus Clips to take out some key points that can be used for shorts. 117 00:12:03,725.99473243 --> 00:12:07,626.09473243 Or like you had mentioned, if Renters have certain questions. 118 00:12:07,876.09473243 --> 00:12:16,776.09473243 So if they're always asking if you offer delivery or, what's included with the rental, you can do a short video and record that. 119 00:12:17,176.09473243 --> 00:12:23,256.09373243 What I like to use you haven't mentioned, but BigVU is like a teleprompter software. 120 00:12:23,536.09473243 --> 00:12:31,856.09473243 So you can come up with, you know, your idea and a little script, pop that in and then it flows, the conversation where you can just read it. 121 00:12:32,436.09473243 --> 00:12:34,26.09473243 And that's a great way to start. 122 00:12:34,46.09473243 --> 00:12:41,226.09473243 I think if you're nervous about doing that video, cause I know a lot of people might be afraid to just get on screen and talk about something. 123 00:12:41,976.09473243 --> 00:12:42,956.09473243 Yeah, absolutely. 124 00:12:42,956.09473243 --> 00:12:44,146.09473243 I, I have heard of BigView. 125 00:12:44,146.09473243 --> 00:12:45,356.09473243 It's a really cool platform., 126 00:12:45,686.09473243 --> 00:12:47,36.09473243 a lot more off script. 127 00:12:47,76.09473243 --> 00:12:48,736.09473243 So I do a lot of speaking. 128 00:12:48,736.09473243 --> 00:12:49,866.09373243 So I use bullet points. 129 00:12:50,136.09373243 --> 00:12:51,386.09373243 So it hasn't worked for me. 130 00:12:51,386.09373243 --> 00:12:52,966.09273243 But it is a fantastic tool. 131 00:12:53,306.09373243 --> 00:12:58,26.09273243 And then Loom also has a, like a speaker's note thing if you want to use that too. 132 00:12:58,26.09373243 --> 00:12:58,66.09373243 Oh, okay. 133 00:12:58,286.09373243 --> 00:12:58,586.09373243 Great. 134 00:12:59,106.09373243 --> 00:12:59,386.09373243 Yeah. 135 00:13:00,226.09373243 --> 00:13:02,136.09373243 And I like to do a lot of demos. 136 00:13:02,166.09373243 --> 00:13:06,566.09373243 I mean, for me, I do a lot of like, Hey, here's my website and here's what's on it. 137 00:13:06,566.09373243 --> 00:13:13,416.09373243 And here's this cool blog post, or here's this cool feature, or have you considered this? So loom, lose that. 138 00:13:13,416.09373243 --> 00:13:20,931.09373243 But if you're doing a you video, then you need to use big view because That's going to be a lot more comfortable for you to use. 139 00:13:21,111.09373243 --> 00:13:24,701.09373243 So, yeah, I think a lot of people are afraid to jump on videos. 140 00:13:24,701.09373243 --> 00:13:26,961.09423243 So I like to just,, give some tips with that. 141 00:13:26,961.09423243 --> 00:13:42,291.09323243 And I love how you said about, doing a screen share you can pull up websites of campgrounds in your area, and then talk about that campground and what features it has that you love and mention that you deliver there so that can be all valuable content that you share. 142 00:13:42,526.09323243 --> 00:13:45,386.09323243 with your renters, to try to get them to book an RV. 143 00:13:46,206.09323243 --> 00:13:53,156.09323243 Well, and I mean, a question for you on this idea of like content, you know, you guys help folks really grow these businesses. 144 00:13:53,166.09223243 --> 00:14:10,306.09323243 What is the most effective content that that people running RV businesses can post? What performs, I would say, you know, the best for looking to get new customers or even attracting awareness about their brand? Yeah, I mean, definitely shorts do well. 145 00:14:10,306.09323243 --> 00:14:21,325.99223243 So, you know, whether it be on Instagram or Facebook, TikTok, obviously really showing the features or benefits of what you offer. 146 00:14:21,335.99223243 --> 00:14:26,586.09223243 So, doing tours of your RV, showing in some great places. 147 00:14:26,896.09223243 --> 00:14:45,596.09223243 So if you can get user generated content from your renters, or if you use your vehicles and take trips yourself, just really showing the fun and adventure that they can have if they rent your RV, I think is really valuable and helps kind of draw customers in. 148 00:14:46,476.09223243 --> 00:14:48,446.09223243 I think what you just shared is gold right there. 149 00:14:48,516.09123243 --> 00:14:53,276.09223243 The trip that you took, that is the ultimate lifestyle pose. 150 00:14:53,296.09123243 --> 00:14:53,966.09223243 I mean, you're wrong. 151 00:14:53,986.09223243 --> 00:15:00,796.09223243 I'm not a big fan of, you know, keeping up with the Joneses, but at the same time, People want to see where they can go and what they can do. 152 00:15:00,796.09223243 --> 00:15:06,426.09223243 And your story, part of your voice is about sharing what you can do and why this is so cool to do it. 153 00:15:06,766.09223243 --> 00:15:08,746.09323243 I think that is, is really great. 154 00:15:08,756.09323243 --> 00:15:19,556.09323243 The other thing we haven't talked about this time, maybe, maybe on a part two or something, but email marketing, those personal experiences, what you do on them and sharing your voice. 155 00:15:19,776.09323243 --> 00:15:30,621.09323243 Email marketing is a really valuable tool if you do it well, but You just gotta learn, again, what your people are reading, what you read, and how to make it valuable. 156 00:15:30,861.09323243 --> 00:15:35,461.09323243 Newsletters are valuable because they create awareness about what's going on in your brand, in your story, in your journey. 157 00:15:35,851.09323243 --> 00:15:45,41.09323243 But email marketing that builds value, that invites people to participate, and gets them excited to go do something, ideally with you that's the marketing that works. 158 00:15:45,371.09323243 --> 00:15:51,871.09323243 And, to tie it all back, that The email is probably four or five social media posts in itself. 159 00:15:51,871.09323243 --> 00:15:57,341.09323243 That email is the script for three to five social media shorts that you can use. 160 00:15:57,351.09323243 --> 00:16:00,671.09223243 It's probably the feed for two or three blogs that you write. 161 00:16:01,361.09323243 --> 00:16:05,821.09223243 You can really have a lot of fun, kind of, I like to call it the marketing circle. 162 00:16:05,821.09323243 --> 00:16:14,971.09323243 You know, you've got your, your videos, your blogs, your social media posts, your email marketing, and they just feed each other and create this beautiful synergy of ideation. 163 00:16:15,511.09323243 --> 00:16:23,110.99323243 Yeah, and I mean, it's so helpful to, just pick one topic or theme each week. 164 00:16:23,130.99323243 --> 00:16:32,760.99323243 And like you said, that can just tie all together with your videos and your newsletter, and it's not you constantly have to think of new ideas. 165 00:16:32,810.99323243 --> 00:16:38,660.99323243 What I like to do for us, for me is I pick a monthly theme that is kind of very broad. 166 00:16:38,665.99323243 --> 00:16:44,60.9932324 I'm not gonna touch on it every day, but allows me to say, we're gonna focus on marketing through email this month. 167 00:16:44,490.9932324 --> 00:16:53,935.9932324 And then I pick a weekly focus, you know, so it's like, how do you write good copy? How do you use ai? And I do post about that topic in that week, but it's all gonna tie back. 168 00:16:54,315.9932324 --> 00:17:01,790.9932324 Do a topic per month and then look, I'll, one of my biggest clients I've worked with, we started posting literally twice a week. 169 00:17:02,630.9932324 --> 00:17:03,630.9932324 That was where we started. 170 00:17:03,700.9932324 --> 00:17:06,360.9932324 We now post twice a day, Monday through Friday. 171 00:17:06,670.9932324 --> 00:17:10,20.9932324 But twice a week was a humongous benchmark for us. 172 00:17:10,370.9932324 --> 00:17:16,830.9922324 So if you can't post daily, just pick 12 topics and create eight social media posts for those 12 topics. 173 00:17:17,240.9932324 --> 00:17:21,430.9922324 And sit down for an hour and a half and write those posts and then schedule them or delegate them. 174 00:17:21,670.9932324 --> 00:17:24,240.9932324 But just go get that done because that's going to be more awareness. 175 00:17:24,570.9932324 --> 00:17:28,850.9932324 More brand familiarity, more trust for your brand and your voice than you had before. 176 00:17:29,70.9932324 --> 00:17:30,730.9932324 Again, progress, not perfection. 177 00:17:31,540.9932324 --> 00:17:32,180.9932324 That's great. 178 00:17:32,180.9932324 --> 00:17:33,790.9932324 I think we can end it right there. 179 00:17:33,800.9932324 --> 00:17:38,910.9922324 Everyone go grab a notebook and, pick your 12 topics and get started. 180 00:17:39,710.9922324 --> 00:17:41,510.9922324 Yeah, don't, wait on sharing your voice. 181 00:17:41,780.9922324 --> 00:17:44,730.9922324 You started a business because you've got something viable to share. 182 00:17:44,740.9922324 --> 00:17:47,760.9912324 So just go share it and then get better as you go. 183 00:17:48,190.9912324 --> 00:17:51,420.9902324 So, it's great information that you shared with us today. 184 00:17:51,430.9912324 --> 00:18:00,115.9912324 If people want to learn more about you and what you do, where can they find you online? Yeah, best place is my website Chad m wooters.com, 185 00:18:00,145.9912324 --> 00:18:10,640.9912324 W-O-O-T-E-R-S you can learn more about my experience, what I do, projects I've consulted on, and send me a contact form if you want someone to hold you accountable to doing something or just help. 186 00:18:11,425.9912324 --> 00:18:15,945.9912324 I'm happy to jump on a call and just share whatever I can to help you take your business. 187 00:18:16,575.9912324 --> 00:18:19,185.9912324 Business is my hobby and my passion and my occupation. 188 00:18:19,505.9912324 --> 00:18:21,355.9902324 So I'd love to help out where I can. 189 00:18:21,845.9912324 --> 00:18:22,125.9912324 Great. 190 00:18:22,125.9912324 --> 00:18:22,935.9912324 I appreciate that. 191 00:18:22,935.9912324 --> 00:18:26,855.9902324 I'll add all of your information in the show notes so people can easily find you. 192 00:18:27,225.9912324 --> 00:18:29,45.9912324 And thank you so much for joining us today. 193 00:18:29,45.9912324 --> 00:18:29,415.9912324 Awesome. 194 00:18:29,495.9922324 --> 00:18:30,765.9922324 Thank you so much, Stacey. 195 00:18:30,765.9922324 --> 00:18:31,595.9922324 It was great to talk to you.
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