February 4, 2024 • 27 mins
In this episode, your host, Stacy Maxon, welcomes Ashley Dreager, Director of Marketing at DreagerMarketing. Ashley shares her expertise on building a sustainable marketing strategy, particularly focusing on the growing platform, TikTok, and other social media channels.
Ashley emphasizes the importance of defining your target audience, honing your offer, and crafting a core message as the foundational elements of your marketing strategy. She discusses the significance of consistency in content creation and suggests that TikTok is an ideal platform for reaching a broader audience due to its current growth stage.
For those new to TikTok, Ashley reassures listeners that it's never too late to start, emphasizing the importance of consistency. She offers advice on creating engaging content for RV rental businesses, highlighting the value of showcasing the adventure, excitement, and lifestyle associated with RV travel. Ashley also recommends a mix of entertaining and educational content to engage and educate your audience effectively.
The discussion shifts to the importance of Key Performance Indicators (KPIs) in social media marketing. Ashley explains that KPIs, such as reach, impressions, engagement (likes, comments, shares, and saves), provide valuable insights into your content's performance. She encourages business owners to analyze these metrics to make data-driven decisions and outlines the significance of looking at the bigger picture and trends over time.
Ashley offers practical advice for small businesses on a budget, suggesting low-cost or no-cost marketing strategies. She recommends collaborating with complementary businesses to expand your reach and reach a new audience, emphasizing that paid advertising should only be considered once a proven organic strategy is in place.
For more marketing tips you can find Ashley on Instagram here.
You can also check out her website to check her awesome courses and services.
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Transcript
Episode Transcript
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(00:00):
.9999Welcome to the RV rental secrets podcast. 2 00:00:02,879.9999 --> 00:00:09,460 I'm your host Stacy Maxon, and I'm thrilled to guide you through the journey of launching, growing, and managing a profitable RV rental business. 3 00:00:10,80.997732426 --> 00:00:10,890.997732426 Hi, everyone. 4 00:00:10,890.997732426 --> 00:00:13,0.997732426 Welcome to the RV Rental Secret Podcast. 5 00:00:13,30.997732426 --> 00:00:16,500.997732426 Today I have Ashley Drager with me from Drager Marketing. 6 00:00:16,670.997732426 --> 00:00:17,330.997732426 Hello, Ashley. 7 00:00:17,340.997732426 --> 00:00:18,160.997732426 Thanks for joining us. 8 00:00:18,700.997732426 --> 00:00:20,310.997732426 Hey, thank you so much for having me. 9 00:00:20,310.997732426 --> 00:00:21,790.997732426 I'm excited to be here. 10 00:00:21,790.997732426 --> 00:00:28,280.996732426 So do you want to go ahead and tell us a little bit about your business and what you do? Yeah, so I am a director of marketing. 11 00:00:28,320.997732426 --> 00:00:37,450.997732426 I work with small businesses and startups to really establish their marketing strategy and help them to increase their visibility and ultimately grow their brand. 12 00:00:37,910.997732426 --> 00:00:41,104.33106576 Marketing is really at the heart of all business activities. 13 00:00:41,114.33106576 --> 00:00:49,304.33106576 In my mind, it all leads back to marketing and telling customers about who you are, what you do And just increasing that visibility so that you can generate those sales. 14 00:00:49,614.33106576 --> 00:00:53,564.32906576 I love working with them through mentorship, consulting, and full management. 15 00:00:53,584.33006576 --> 00:01:03,154.33006576 If that's something that is needed really depends on the size of their team, but just guiding them through how to implement a very sustainable marketing strategy is really the key. 16 00:01:03,154.33006576 --> 00:01:03,774.33006576 Yeah, exactly. 17 00:01:03,784.33006576 --> 00:01:10,334.33006576 And I think that's so important because I think most small business owners struggle because they don't really know where to start with marketing. 18 00:01:10,344.33006576 --> 00:01:12,94.33006576 There's so many different aspects. 19 00:01:12,384.32906576 --> 00:01:15,54.32906576 And as you know, it can get complicated. 20 00:01:15,184.32906576 --> 00:01:19,274.32706576 So I think, a lot of business owners don't necessarily know where to start. 21 00:01:19,674.32806576 --> 00:01:35,109.32906576 So with that being said, do you feel there's like a platform right now that's the most important for someone to get started on when they're trying to market their business? Yeah, I would say TikTok is probably the easiest to be found on. 22 00:01:35,299.32906576 --> 00:01:40,489.22906576 Facebook and Instagram are something that I would typically recommend in any social media strategy. 23 00:01:40,899.22906576 --> 00:01:44,269.22856576 They're just more of a, they're very tried and true social platform. 24 00:01:44,269.22856576 --> 00:01:45,659.22906576 Everyone seems to. 25 00:01:46,159.22906576 --> 00:01:49,879.22906576 Be on that platform at some point or another in their day. 26 00:01:49,879.22906576 --> 00:01:55,749.22806576 They're pretty safe in that sense, but they are much harder to get found on compared to tick tock. 27 00:01:55,749.22906576 --> 00:01:59,299.22906576 So tick tock is is really great at the moment. 28 00:01:59,489.22806576 --> 00:02:14,557.56239909 However, I know, adding in three social media platforms can get very overwhelming and complicated, like you said Ultimately, it depends on what that individual business's goals are, what their capacity is for marketing their, their services and creating that video based content. 29 00:02:15,67.56139909 --> 00:02:19,167.56139909 But if they can, I would definitely recommend trying to stay consistent on TikTok. 30 00:02:19,697.56139909 --> 00:02:19,987.56139909 Okay. 31 00:02:20,427.56139909 --> 00:02:25,947.56139909 And I mean, with that, if they haven't ever started a TikTok account before. 32 00:02:26,327.56139909 --> 00:02:30,577.56139909 Do you feel like it's too late to get started or no? Oh, absolutely not. 33 00:02:30,587.56139909 --> 00:02:34,327.56139909 No, no, it's, it really comes down to the consistency. 34 00:02:34,387.56139909 --> 00:02:35,607.56139909 I think that. 35 00:02:36,162.56139909 --> 00:02:49,122.56139909 If we were to compare Instagram and TikTok side by side, I think that TikTok would be much easier to grow on today than it would be for Instagram, just because of the way that they've changed some of the things with hashtags and SEO and their algorithm. 36 00:02:49,462.56139909 --> 00:02:51,192.56089909 You can definitely still grow on Instagram. 37 00:02:51,192.56089909 --> 00:02:55,422.56039909 And like I said, I would still incorporate that and repurpose the content there. 38 00:02:55,742.56139909 --> 00:03:03,685.89473243 But I think, like I said, comparing the two side by side, I think TikTok is still very early in growth stages compared to the other, other options. 39 00:03:04,100.89473243 --> 00:03:05,240.89473243 Okay, that makes sense. 40 00:03:05,600.89473243 --> 00:03:14,140.89473243 And for those that don't have a marketing strategy where do you suggest they start? So they're, they're just creating their TikTok account. 41 00:03:14,150.89373243 --> 00:03:23,300.79473243 What do they do? Yeah, I, I recommend starting with three core areas, because the rest of your strategy is really going to get built upon the rest of it. 42 00:03:23,620.89473243 --> 00:03:25,350.89473243 What you do with with these three. 43 00:03:25,350.89473243 --> 00:03:37,80.89473243 So that would be your ideal client or target market your offer or the specific services that you are going to be promoting or how people can purchase from you and what your core message is. 44 00:03:37,510.89473243 --> 00:03:44,460.89473243 So those are the three things that are really going to differentiate you from any other business in the marketplace. 45 00:03:44,780.89473243 --> 00:03:47,550.89473243 It's going to allow you to create very specific content. 46 00:03:47,965.89473243 --> 00:03:51,685.89473243 For the people that are going to be most interested in what you have to offer. 47 00:03:52,35.89473243 --> 00:04:08,255.89473243 And then from there, you know, you can determine where should we be communicating with them? How do we stay in contact with them? How do we move them through the customer journey into what specific funnels or just kind of moving them into that booking stage versus the, Oh, this is very interesting. 48 00:04:08,255.89473243 --> 00:04:10,615.89473243 Let me learn a little bit more about this company. 49 00:04:10,615.89473243 --> 00:04:16,45.89473243 So those three areas are where I would start and then building upon that from there, once you get more comfortable with. 50 00:04:16,670.89473243 --> 00:04:20,360.89473243 The specific marketing tactics that you're using that makes sense. 51 00:04:20,680.89473243 --> 00:04:24,640.89473243 So I'm actually guilty of not being on tick tock. 52 00:04:24,640.89473243 --> 00:04:27,700.89473243 So this is kind of an interesting conversation. 53 00:04:28,90.89473243 --> 00:04:32,600.89473243 You know, my 10 year old daughter is always begging me to go on, but I'm I'm not on there. 54 00:04:33,0.89473243 --> 00:04:43,640.89473243 So With posts for RV rental businesses, like do you have any examples of like what might be good Videos to put out there to kind of get to their target market. 55 00:04:44,500.89473243 --> 00:05:06,975.89473243 Yeah, I think that with RV rentals There's so much fun content that you can create and share right like you can especially with video content you can really showcase the adventure and the excitement and All of the fun aspects that come along with renting an RV or living in an RV lifestyle and really just generate that interest. 56 00:05:06,985.89473243 --> 00:05:17,195.89473243 And I think that society is really, I don't want to say moving in that direction, but they're, they're becoming a lot more interested in what options they have to get outdoors to get away from the big cities. 57 00:05:17,195.89473243 --> 00:05:17,495.89473243 Right. 58 00:05:17,805.89473243 --> 00:05:23,725.89473243 And I think that showing where you can go, what it's going to be like, how. 59 00:05:24,10.89473243 --> 00:05:49,745.89473243 Fun it can be because I think that sometimes people that or consumers that are New to the industry may have a lot of objections, right? And you know talking about how you how can we overcome those objections? How can we get them interested or move past some of the? Concerns or fears that they may have into you know I I understand that this may be a small space but look at how much you can do with it or you know This is actually really fun to not Have all these options. 60 00:05:49,745.89473243 --> 00:06:00,702.56139909 It's not as overwhelming when you don't have all of the space to take care of, or, you know, whatever the angle is that that that specific business is going to be promoting or communicating to their target market. 61 00:06:00,872.56139909 --> 00:06:15,962.56139909 aNd I'm a very outdoorsy person myself, so anything that looks very fun and adventurous I love going on hikes, so anything that's very, like, woodsy immediately captures my attention, so I think that There's lots of ideas and lots of different ways that you could that you can talk about the business. 62 00:06:15,962.56139909 --> 00:06:17,282.56139909 But yeah, that's great advice. 63 00:06:17,312.56139909 --> 00:06:31,992.56139909 And now do you find from your experience? Do people want to do like just educational content or entertainment? Or can they do a mixture of both? Like what works best on Tick Tock? I would definitely do a mix of both. 64 00:06:31,992.56139909 --> 00:06:45,912.56139909 So I think that the entertaining aspect or the entertaining content is what draws them in initially, but then working in the educational content is what nurtures that relationship and moves them further into that customer journey with you. 65 00:06:46,322.56139909 --> 00:06:52,862.56139909 So I think that there are very fun ways and still very entertaining ways that you can share educational based content. 66 00:06:53,182.56139909 --> 00:06:58,942.56139909 Something that immediately comes to mind is something is having the like B roll footage in the background of. 67 00:06:59,502.56139909 --> 00:07:11,912.56139909 You know, different places that you can go or things that you can do or the adventures or, you know, like that type of thing like a video compilation and then a voiceover of something a little bit more educational can really help to bridge that connection. 68 00:07:12,12.56139909 --> 00:07:18,352.56139909 But I think with with RV rentals, I think that the educational aspect is very important to capturing the right. 69 00:07:18,952.56139909 --> 00:07:21,122.56139909 audience and setting the right expectations. 70 00:07:21,132.56139909 --> 00:07:32,702.56139909 So it's more than just getting them in the door, right? We want to have them have a very great experience with you too, so that they keep coming back and then they can share and give referrals and all of that kind of stuff. 71 00:07:33,12.56139909 --> 00:07:44,452.56139909 So setting them up with the right expectations upfront before they get too deep into the booking or too deep into the experience, I think can really help with the rest of that customer journey and customer experience. 72 00:07:44,620.89473243 --> 00:08:03,630.89473243 And do you find because, you know, with this type of business, it is local that type of content works well on TikTok as well for local businesses? Yeah, I think that there you can use hashtags still for for TikTok and the width of the TikTok algorithm is very smart. 73 00:08:03,740.89473243 --> 00:08:18,589.22906576 So, you know, I'm in Washington, I'm in the Seattle area, so oftentimes Seattle based content will come up into my For You page without intentionally searching for it, so Using like keywords SEO hashtags that are very local based. 74 00:08:18,849.22906576 --> 00:08:25,759.22806576 You can tag your, your video to a specific area, just the same way that you can geo tag in in Instagram. 75 00:08:25,769.22906576 --> 00:08:33,809.22906576 So that's something that I would do just to help pull in that target market, like that reach that specific geographical area. 76 00:08:34,799.22906576 --> 00:08:45,509.22906576 But still having, you know, I think having and I think just that wider visibility is still very beneficial because it doesn't necessarily mean that people from other areas won't come to you. 77 00:08:45,589.22806576 --> 00:08:53,859.22756576 You know, maybe they think that your RV rental is the, is the best one out there for whatever reason, and they're happening, happening to be in that area or they're going to move to that area. 78 00:08:53,859.22756576 --> 00:08:55,589.22756576 So, or they're going to share the content. 79 00:08:55,589.22756576 --> 00:09:04,529.22806576 So I think TikTok you know, focusing less on only reaching that specific area and just getting visible would be the key. 80 00:09:04,809.22806576 --> 00:09:21,992.46139909 And then having a different way or adding a different marketing channel to really capture the people that are local to you, maybe into an into your email marketing system or SMS marketing or, something else just so that you can kind of nurture the warmest leads like that. 81 00:09:22,412.56139909 --> 00:09:25,652.56139909 a little bit easier than speaking to the, you know, nationwide. 82 00:09:26,262.56139909 --> 00:09:27,382.56139909 Yeah, I love that. 83 00:09:27,412.56139909 --> 00:09:31,282.56089909 Yeah, definitely, you know, getting your name out there, getting brand recognition. 84 00:09:31,282.56089909 --> 00:09:36,452.56139909 And then, like you said, pulling the people that, are going to be the ones that are renting from you. 85 00:09:36,487.79949433 --> 00:09:49,147.80049433 Now, I know when I create content, I like to batch things, so is that something that you do when creating TikToks as well? Batch creating content in any, any form is definitely something that I would recommend. 86 00:09:49,437.80049433 --> 00:09:56,977.79949433 I think that it helps so much with the consistency and the consistency is key to successful marketing. 87 00:09:57,327.80049433 --> 00:09:58,237.80049433 So it really helps with that. 88 00:09:58,257.80049433 --> 00:10:08,577.80049433 And then when you're batch creating, it's much easier to see your content holistically and what your message is going to be and what you're going to be sharing, what you're going to be promoting. 89 00:10:08,887.79949433 --> 00:10:18,557.79949433 You know, making sure that each individual piece of content is very intentional towards your larger goal for the month or for the quarter, for example where it can be much harder when you're doing it. 90 00:10:18,877.79949433 --> 00:10:28,117.79949433 Individually, you know, each single day and you know, what did I talk about two weeks ago? Am I still on the right track versus, you know, you're planning it out and you're seeing everything all at once. 91 00:10:28,127.79949433 --> 00:10:32,257.79849433 So batch creating is definitely something that I recommend to all of my clients. 92 00:10:32,617.79849433 --> 00:10:42,47.79949433 I know it can be hard getting into that first month cause you're kind of working ahead, but then you have the whole month to, you know, break down your process, plan things out, create it, et cetera. 93 00:10:42,67.79949433 --> 00:10:45,437.79949433 So, yeah, I love it too, because I feel like. 94 00:10:45,847.79949433 --> 00:10:47,727.79949433 There's some days I'm just not creative. 95 00:10:47,727.79949433 --> 00:10:49,97.79949433 I can't think of anything. 96 00:10:49,97.79949433 --> 00:10:59,627.79849433 So to, you know, get all those ideas down, take a day to, like, record them all and, then you can schedule them or post them, as needed. 97 00:10:59,727.79849433 --> 00:11:01,437.79849433 Then you don't have to worry about those days. 98 00:11:01,437.79849433 --> 00:11:06,157.79849433 Like when I don't batch stuff,, there'll be some days like, oh, I really need to post something. 99 00:11:06,157.79849433 --> 00:11:16,507.79849433 Like what am I gonna say? What am I gonna do? Oh my God, I gotta do my hair, I gotta do my makeup You know? So it's so nice to just like, have those videos ready to go whenever you need them. 100 00:11:16,912.79849433 --> 00:11:18,437.79849433 Yes, yes, yes, exactly. 101 00:11:18,584.465161 --> 00:11:21,824.465161 now kind of switching topics a little bit. 102 00:11:22,344.465161 --> 00:11:26,954.465161 I know we both said we like Instagram and I was checking out your Instagram account. 103 00:11:27,324.465161 --> 00:11:32,984.465161 I saw some posts about KPIs and I feel like that's something really important to touch on. 104 00:11:33,584.464161 --> 00:11:42,407.79649433 It's something that I've been tracking with social media for probably a good six months, but I'm sure most small business owners don't think about that at all. 105 00:11:42,717.79749433 --> 00:11:54,276.12982767 So Can you talk about a little bit? What are KPIs? And maybe what are some KPIs that small business owners should be tracking with their social media? Yeah, no, that's a great question. 106 00:11:54,546.13082767 --> 00:11:57,996.12982767 Because your KPIs, so that stands for key performance indicators. 107 00:11:58,426.12982767 --> 00:12:04,556.13082767 You may hear about it as analytics or metrics, depending on, you know, what platform you're on or who you're talking to. 108 00:12:04,556.13082767 --> 00:12:11,991.13082767 But understanding the numbers or the performance of your content really helps you to Make data driven decisions. 109 00:12:12,421.13082767 --> 00:12:13,771.13082767 I know a small business owners. 110 00:12:13,991.13082767 --> 00:12:25,31.13082767 We are so close to our business and it can be very hot, very complicated and hard to separate what is actually happening with our marketing and our, our growth versus what it feels like is happening. 111 00:12:25,476.13082767 --> 00:12:35,432.79749433 You know, it's, for example, you may feel like your growth has just been very stunted or you're really not reaching anyone because the last couple weeks you're just seeing the numbers go down, down, down. 112 00:12:35,462.79749433 --> 00:12:50,202.79749433 But when you, if you look at it holistically, if you, if you take a step back and you're like, Hey, what is the last 90 days looked like, though, it may be a very different story and you may actually be doing much better than what it feels like in this very moment, just because of what's directly in front of you. 113 00:12:50,202.79749433 --> 00:12:50,502.79749433 Right. 114 00:12:51,32.79749433 --> 00:12:56,282.79699433 So some, some important ones to keep track of would be your reach or your impression. 115 00:12:56,282.79699433 --> 00:13:07,52.79599433 So how, how, how many people did you reach with your content? The more that you're reaching tends to indicate that the content is, is high quality, that people are interested in it. 116 00:13:07,224.463661 --> 00:13:20,14.362661 And it's because of the way the algorithms are, right? If people don't engage with it, they're not watching it, they're probably not going to continue showing it to more people, versus if everyone's watching it from start to finish, they're engaging with it, etc. 117 00:13:20,24.363661 --> 00:13:32,914.362661 Then Instagram wherever is saying, people are really liking this, let's keep pushing it out, right, because people are still engaging with it, right? So your reach and impressions, those are, those are two important ones just to help. 118 00:13:33,374.363661 --> 00:13:34,274.363661 With the quality. 119 00:13:34,684.363661 --> 00:13:36,334.363661 The engagements are good. 120 00:13:36,514.363661 --> 00:13:39,564.363661 And get and I should add a little caveat. 121 00:13:39,564.363661 --> 00:13:52,554.363661 So with all of these numbers, they can indicate they can be just more like vanity metrics, right? We don't want to just focus on the individual numbers, but rather looking at all of the numbers. 122 00:13:53,194.363661 --> 00:13:58,434.363661 What is the bigger picture? What is the story that these numbers are telling us? Right? We don't want to just say, well, Okay. 123 00:13:58,634.363661 --> 00:14:15,794.362661 You know, followers are up or, you know, I got this many likes or, you know, the, that kind of thing, because that doesn't necessarily mean or translate into direct sales, but it can be an indication of how what the, how the, you know, what is your quality of marketing? How are people responding to it? Is this something that people are interested in? So. 124 00:14:15,916.03032767 --> 00:14:22,966.03032767 Just keep that in mind when you're looking at all this, but in, you know, generally speaking, we want to see things continue to grow and increase. 125 00:14:23,426.03032767 --> 00:14:32,456.03232767 But the number of engagements, so likes, comments, shares, saves those are all very indicative of how much people are enjoying your content. 126 00:14:32,676.03132767 --> 00:14:33,946.03132767 Especially the shares and saves. 127 00:14:33,946.03132767 --> 00:14:35,256.03132767 Those are very, very important. 128 00:14:35,256.03132767 --> 00:14:43,886.03132767 So if you're seeing specific trends with content that is getting a lot of shares or saves, take a look at what specifically that content is. 129 00:14:43,886.03132767 --> 00:14:45,551.03132767 Is it? Very educational. 130 00:14:45,551.03132767 --> 00:14:54,411.03132767 Is it very, is it skits and, you know, something very entertaining or just trying to find out what that pattern is because I would definitely want to push more of that type of content. 131 00:14:54,411.03132767 --> 00:14:58,391.03132767 And if there's something that you're saying just isn't reaching a lot of people, people aren't liking it. 132 00:14:58,411.03132767 --> 00:15:20,44.363661 They're not commenting, you know, What is the reason? Is it the delivery of the content? Is it specifically what the content is about? So it really gives you an indication of where to do a little bit more of a deep dive and audit what's going on to either make an adjustment or make a pivot to fix whatever's going on or double down on what's going on really well. 133 00:15:20,314.363661 --> 00:15:23,814.364661 I always recommend looking at your marketing in 90 day intervals. 134 00:15:24,194.364661 --> 00:15:28,174.363661 That really gives you a good base of data to look at to know what. 135 00:15:28,814.364661 --> 00:15:37,134.364661 What to change what to improve on what needs to be adjusted or what to do more of and then continue that for another 90 days. 136 00:15:37,504.364661 --> 00:15:40,24.364661 Look back, evaluate and continue on. 137 00:15:40,874.364661 --> 00:15:42,34.364661 Yeah, that's a great idea. 138 00:15:42,34.364661 --> 00:15:43,324.364661 And I think it's so important. 139 00:15:43,334.364661 --> 00:15:47,384.363661 Like you said,, oftentimes I think especially with small businesses. 140 00:15:47,859.364661 --> 00:15:52,759.364661 They just post because like they feel like they have to and they don't do any tracking. 141 00:15:53,49.364661 --> 00:15:55,149.364661 They don't look back to see what's working. 142 00:15:55,389.364661 --> 00:16:06,469.364661 So instead of like doubling down, like you said, on the things that are working and making more content like that, they're still just randomly putting out stuff and they just really don't get anywhere. 143 00:16:06,469.364661 --> 00:16:07,149.364661 Yeah, I know. 144 00:16:07,149.364661 --> 00:16:23,169.365161 Some people really hate the phrase, you know, it's like throwing spaghetti at the wall to see what sticks, but I feel like so often when small business owners, when they're really in the weeds of their marketing and their content, it's really easy to get to that point where you're, like you said, you're just putting out content. 145 00:16:23,169.365161 --> 00:16:25,399.363661 You're just creating content just to check off the box. 146 00:16:25,399.363661 --> 00:16:28,319.364661 Cause that's what everybody says that you should be doing. 147 00:16:28,319.364661 --> 00:16:28,669.364661 Right. 148 00:16:28,919.364661 --> 00:16:29,319.364661 But. 149 00:16:29,319.464661 --> 00:16:29,389.264661 Yeah. 150 00:16:30,289.364661 --> 00:16:36,349.364661 It can just really lead to burnout and then the rest of your marketing is going to ultimately fall apart because then you don't want to do it. 151 00:16:36,609.364661 --> 00:16:38,39.364661 You're not coming up with anything creative. 152 00:16:38,39.364661 --> 00:16:42,779.364661 It's just a domino effect, right? So, I'm very passionate about the sustainability of all of the things. 153 00:16:42,779.464661 --> 00:16:48,469.364661 That's so true, though, and I don't think a lot of people step back and take a look at it. 154 00:16:48,479.364661 --> 00:16:55,99.364661 So,, hopefully they'll hear this message loud and clear, what we're saying, and they need to start tracking right away. 155 00:16:55,509.363661 --> 00:17:31,94.362661 So with that We've got them going on TikTok, they're going to create their account, start posting, making content, start tracking everything I know some people look at like ads as the next step but, not everyone has the budget for that, so I want to talk about what are like some low cost or no cost marketing strategies for RV rental owners that they can use with their limited resources, are there ways that they can just get reach their target market on TikTok organically or Instagram, without taking out ads. 156 00:17:31,94.362661 --> 00:17:36,544.362661 Yeah, yeah, no, that's, that's a great point because ads, they, the cost can add up very quickly. 157 00:17:36,564.362661 --> 00:17:41,884.361661 And I never recommend ads unless we have a proven organic strategy. 158 00:17:42,614.362661 --> 00:17:46,14.361661 So I look at ads as adding fuel to the fire. 159 00:17:46,309.362661 --> 00:17:50,149.362661 And the fire is your organic marketing, your organic content. 160 00:17:50,649.362661 --> 00:17:57,9.361661 If that's not going in the right direction, we don't want to add fuel to that fire, right? We, we, we don't want it to burn faster than that. 161 00:17:57,9.362661 --> 00:17:58,919.362661 It's just going to be throwing money out the window. 162 00:17:59,279.362661 --> 00:18:01,319.362661 But there are a lot of really great. 163 00:18:01,319.362661 --> 00:18:13,39.361661 low cost or should or free, right? I know it's not like it's free in the sense you're not spending money you're spending, but you're going to be spending your time, right? But there are a lot of other options outside of paid marketing. 164 00:18:13,39.361661 --> 00:18:19,999.362661 Some that come just right off the top of my head would be looking at doing some collaborations with other Complimentary businesses. 165 00:18:20,9.362661 --> 00:18:22,189.362661 That's a really great way to expand your reach. 166 00:18:22,399.362661 --> 00:18:23,809.362661 You're reaching their audience. 167 00:18:23,859.362661 --> 00:18:25,49.362661 They're reaching your audience. 168 00:18:25,99.362661 --> 00:18:26,419.362661 There's a mutual benefit there. 169 00:18:26,769.362661 --> 00:18:28,209.362661 So collaborations would be good. 170 00:18:28,259.362661 --> 00:18:30,929.362661 Influencer marketing has picked up a lot. 171 00:18:30,999.362661 --> 00:18:33,629.362661 So that's something that I would definitely look at. 172 00:18:33,639.361661 --> 00:18:43,72.6959943 Some influencers do cost money to have them create content about your brand, but there are some that Don't necessarily require a monetary exchange. 173 00:18:43,72.6959943 --> 00:18:45,482.6959943 So there are different ways of doing that. 174 00:18:45,662.6959943 --> 00:18:48,72.6959943 Mail marketing was the third one that I wanted to touch on. 175 00:18:48,382.6959943 --> 00:18:50,52.6959943 Because that is an owned channel. 176 00:18:50,52.6959943 --> 00:18:53,532.6959943 So it's really beneficial to have the borrowed channel. 177 00:18:53,532.6959943 --> 00:18:54,852.4969943 So that's something where you. 178 00:18:55,182.5969943 --> 00:19:01,712.5969943 Are on somebody else's platform, you don't have control over things like the algorithm, who sees it, when they see it, that type of thing. 179 00:19:01,712.5969943 --> 00:19:05,542.5969943 You, can control when you put it out, but not anything after that. 180 00:19:05,802.5969943 --> 00:19:14,982.5959943 Whereas an owned channel, something like your website or your email list or SMS messaging, those are all things that are intellectual property. 181 00:19:14,982.5959943 --> 00:19:19,302.5959943 And that's something that your business would own if a customer has given you that information. 182 00:19:19,582.5959943 --> 00:19:21,592.5959943 So that's something that I would pair with. 183 00:19:21,738.5792579 --> 00:19:33,658.5802579 Any other marketing channel that you have as your market in your, in your strategy and email marketing or blogs on your website, SEO, those are all really great ways to nurture the people that are already interested. 184 00:19:33,788.5792579 --> 00:19:45,498.5792579 So instead of, you know, just focusing on how do we bring more people into the top of the funnel, which would be something social media based, you know, how do we move them further into it? So email marketing or that longer form content where people are. 185 00:19:45,848.5792579 --> 00:19:51,368.5792579 Investing their time to consume whatever you're putting out is those are both really great options. 186 00:19:52,158.5792579 --> 00:19:52,778.5792579 Yeah, I love that. 187 00:19:52,808.5792579 --> 00:20:05,758.5792579 And you mentioned influencer marketing and,, I thought of, really with this type of industry, you could do a trade where you give them like a free RV rental and they, take video of their adventures. 188 00:20:05,798.5792579 --> 00:20:12,408.5782579 And I think that could be a great way to show people,, how awesome it is to go RVing and get in front of their audience. 189 00:20:13,158.5792579 --> 00:20:13,628.5792579 Yes. 190 00:20:13,628.5792579 --> 00:20:14,428.5792579 Yes, exactly. 191 00:20:14,618.5792579 --> 00:20:15,848.5792579 User generated content. 192 00:20:15,888.5792579 --> 00:20:16,978.5792579 It's a really great one too. 193 00:20:16,978.5792579 --> 00:20:21,678.5792579 So you know, prompting any of your customers to,, tag us here or use this hashtag. 194 00:20:21,958.5802579 --> 00:20:26,8.5802579 you may be featured on our email list or, however you want to position that. 195 00:20:26,18.5812579 --> 00:20:31,358.5812579 That's really great way to kind of generate that interest of, you know, look at all, all my customers are really happy. 196 00:20:31,358.5812579 --> 00:20:32,318.5812579 This is what they're doing. 197 00:20:32,328.5812579 --> 00:20:38,388.5812579 You know, it's not just me telling you about it, right? It's the customers telling other customers about it, which is great. 198 00:20:38,818.5812579 --> 00:20:51,958.5802579 Yeah and with like different brands, I think in this instance reaching out to local campgrounds or, maybe places you deliver the RV and trying to create content with them. 199 00:20:52,208.5812579 --> 00:20:59,828.5817579 And that way, it's mutual for both of you guys to work together and both get more customers in, so I think that could be good. 200 00:21:00,468.5817579 --> 00:21:02,188.5817579 Yeah, no, that's, that's a great idea. 201 00:21:02,278.5817579 --> 00:21:02,848.5817579 I love that one. 202 00:21:02,938.5817579 --> 00:21:03,458.5817579 Awesome. 203 00:21:03,508.5817579 --> 00:21:10,528.5827579 So with that being said we talked a lot about TikTok, which is fairly new in the social media game. 204 00:21:10,908.5827579 --> 00:21:22,198.5827579 How do you see the future of marketing evolving and what trends should RV rental business owners be aware of to try to stay ahead of their competition? Yeah, I love that question. 205 00:21:22,278.5827579 --> 00:21:36,723.5827579 I am seeing a lot of digital marketing shifting to less of that Perfect aesthetically pleasing content, people are really starting to see through the social media mask of everything is great. 206 00:21:36,733.5817579 --> 00:21:38,553.5827579 Everything is perfect all the time. 207 00:21:39,133.5827579 --> 00:21:44,823.5817579 Everything's,, rainbows and they're really wanting to see more of the behind the scenes real raw authentic content. 208 00:21:45,143.5817579 --> 00:21:50,103.5827579 So I think keeping that in mind for anyone that's creating social media content and. 209 00:21:50,313.5827579 --> 00:21:53,953.5827579 Just really like, you know, like I mentioned before, setting the right expectations. 210 00:21:54,393.5827579 --> 00:22:00,210.0189044 So I think people are getting very drawn to brands that are very honest and transparent in that way. 211 00:22:00,600.0189044 --> 00:22:05,430.0189044 I think that also, people are really wanting to connect with brands that share the same values as them. 212 00:22:05,610.0189044 --> 00:22:17,340.0189044 So making sure that you're communicating,, what do you stand for? What are your values? And really making that stronger connection with the, with your target market that shares those same values is going to be very important. 213 00:22:17,360.0179044 --> 00:22:22,300.0179044 I think just generally not having all of your content feel very sales focused. 214 00:22:22,770.0179044 --> 00:22:38,910.0189044 I think that people are feeling overly marketed to, constantly being told, you should buy this, you should buy this, you should buy this, you know, that's one of the, the big gripes with TikTok is, you know, TikTok shop and everything is sponsored and everything, it's just an ad is what it feels like. 215 00:22:38,990.0189044 --> 00:22:43,130.0179044 And people are really wanting to go back to,, what is, what is, where's that authentic content and where's that just. 216 00:22:43,685.0189044 --> 00:22:46,315.0189044 You know, fun, entertaining content. 217 00:22:46,335.0189044 --> 00:22:48,925.0189044 That's what people came to that specific platform for. 218 00:22:49,235.0189044 --> 00:22:54,64.9189044 And I think that that's starting to have a ripple effect on places like Facebook and Instagram. 219 00:22:54,65.0189044 --> 00:23:11,184.6667502 So, Coming up with very creative ways of drawing people into your brand so that they do want to, make purchases from you or book from you is going to be a really great way to kind of survive this transition that buying behavior is going through. 220 00:23:11,184.6667502 --> 00:23:20,554.5334168 Yeah, I feel like I've heard a lot lately how people want to buy from an actual person now not a brand. 221 00:23:24,554.6334168 --> 00:23:45,684.6324168 Well, I've heard that a lot before, like where they have to know, like, trust you so showing, like you said, behind the scenes footage maybe involving family or hobbies, to show people you're an actual person and you're not just in it for the money and showing how passionate you are about something I think would, really help your overall reach and. 222 00:23:45,969.6334168 --> 00:23:47,549.6334168 Ultimately getting sales. 223 00:23:47,706.3000835 --> 00:23:48,86.3000835 Yeah. 224 00:23:48,86.3000835 --> 00:23:48,876.3000835 Yeah, exactly. 225 00:23:48,876.3000835 --> 00:23:49,186.3000835 I know. 226 00:23:49,276.3000835 --> 00:23:54,936.3000835 I, I like to look through a lot of comments on TikTok and just like, what are people saying about this video that, you know, I find it interesting. 227 00:23:54,936.3000835 --> 00:24:24,959.6344169 What are, what are people saying? I see quite frequently, especially on how to type videos, you're teaching some, For our, RVs or travel trailers specifically, how to do this with your trailer, or, you know, how do you pack up your trailer, what does it look like to pack up a trailer with,, six people living in it, or, whatever, whatever the case may be people find that very interesting to consume and just kind of like, It takes the mystery away from it, which makes it a more comfortable idea to entertain. 228 00:24:25,159.6344169 --> 00:24:53,827.4141947 So I think doing something like that, it, that's very, you know, real, it's honest, it's transparent, it's behind the scenes, but it can, I, I feel like it can be very impactful for the right target market assuming that it's a very entertaining piece of content, right? We don't want it to be slow and monotone and, you know, things like that, but Yeah, I think that there are lots of very creative ways but just try not to stick to the,, this is what everybody else in the industry is doing, or this is really normal for my industry, so I should be doing it too. 229 00:24:54,137.4141947 --> 00:24:55,767.4131947 Try to avoid falling into that trap. 230 00:24:56,477.4141947 --> 00:24:58,177.4141947 Yeah, I think those are all great tips. 231 00:24:58,457.4131947 --> 00:25:32,0.746528 Is there anything else that you want to add that maybe we didn't cover that you feel is important? I think just hitting on the, on the, the fact that the consistency is really what the key is going to be here for any business, but especially for small business owners or people that are really trying to establish their brand awareness and,, in their name and in the industry, the consistency it's, there's so many benefits, but on the business side, it really helps to, Make that business owner much more comfortable in their marketing, their messaging, how to create content. 232 00:25:32,550.746528 --> 00:25:34,650.746528 It makes you more efficient. 233 00:25:34,660.746528 --> 00:25:38,430.745528 It really refines the content that you're, that you're talking about your brand voice. 234 00:25:38,780.746528 --> 00:25:46,10.746528 So, so many benefits there, but then on the other side, on the consumer side, It used to be that there was, it's called the rule of seven. 235 00:25:46,410.746528 --> 00:25:59,30.745528 So somebody would need to see a piece of content or you know, a brand seven times before they would take an action or they would make a purchase with how much content is out there these days that has increased to 30 plus. 236 00:25:59,170.745528 --> 00:26:07,850.746528 So you, you, there's a lot of times that you need to get in front of that same customer, that same consumer before they're going to do anything with your brand. 237 00:26:08,240.746528 --> 00:26:21,155.746528 And if you're, you know, if you're posting one, one time a week, You're going to be working like a full year before they're going to be doing anything right versus, you know, that could be condensed down to a month. 238 00:26:21,155.746528 --> 00:26:26,885.746528 If you're doing one a day, for example, I know one a day is still a lot, but you know, you can really see the timelines. 239 00:26:26,925.746528 --> 00:26:33,175.746528 You know how much that can compound and what that timeline could look like with with the frequency. 240 00:26:33,175.746528 --> 00:26:39,925.746528 So the consistency is just really something that I would love to drive home because it's just going to have a domino effect on everything else. 241 00:26:40,485.746528 --> 00:26:46,105.646528 Yeah, that paints a really great picture when you show the numbers like that. 242 00:26:46,105.746528 --> 00:26:57,795.747528 Now, where can listeners, reach out to you, get more marketing tips for their businesses? Like what's the best place to find you? Instagram would be the easiest right now. 243 00:26:57,845.746528 --> 00:26:59,455.746528 My DMs are always open. 244 00:26:59,455.746528 --> 00:27:01,335.746528 I'm pretty consistent with putting content out there. 245 00:27:01,335.746528 --> 00:27:05,515.747528 So there's always going to be tips and tricks and you know, different educational pieces there. 246 00:27:05,745.747528 --> 00:27:08,305.748528 And then more lifestyle stuff in my stories. 247 00:27:08,375.748528 --> 00:27:10,155.748528 If you're, if you're interested in that, so. 248 00:27:10,525.748528 --> 00:27:10,815.748528 Great. 249 00:27:10,815.748528 --> 00:27:16,715.748528 I'll go ahead and put your Instagram handle in the show notes for anyone that wants to follow you. 250 00:27:17,15.748528 --> 00:27:18,845.748528 Thank you so much for joining me today. 251 00:27:18,845.748528 --> 00:27:24,465.748528 This has been an eye opening conversation, and I just know the listeners are going to get so much out of this. 252 00:27:25,155.748528 --> 00:27:25,415.748528 Yeah. 253 00:27:25,635.748528 --> 00:27:26,155.748528 Thank you. 254 00:27:26,185.748528 --> 00:27:27,835.748028 If anyone has questions, please reach out. 255 00:27:27,835.748028 --> 00:27:29,365.748528 I'm happy to, happy to answer anything.
.9999Welcome to the RV rental secrets podcast. 2 00:00:02,879.9999 --> 00:00:09,460 I'm your host Stacy Maxon, and I'm thrilled to guide you through the journey of launching, growing, and managing a profitable RV rental business. 3 00:00:10,80.997732426 --> 00:00:10,890.997732426 Hi, everyone. 4 00:00:10,890.997732426 --> 00:00:13,0.997732426 Welcome to the RV Rental Secret Podcast. 5 00:00:13,30.997732426 --> 00:00:16,500.997732426 Today I have Ashley Drager with me from Drager Marketing. 6 00:00:16,670.997732426 --> 00:00:17,330.997732426 Hello, Ashley. 7 00:00:17,340.997732426 --> 00:00:18,160.997732426 Thanks for joining us. 8 00:00:18,700.997732426 --> 00:00:20,310.997732426 Hey, thank you so much for having me. 9 00:00:20,310.997732426 --> 00:00:21,790.997732426 I'm excited to be here. 10 00:00:21,790.997732426 --> 00:00:28,280.996732426 So do you want to go ahead and tell us a little bit about your business and what you do? Yeah, so I am a director of marketing. 11 00:00:28,320.997732426 --> 00:00:37,450.997732426 I work with small businesses and startups to really establish their marketing strategy and help them to increase their visibility and ultimately grow their brand. 12 00:00:37,910.997732426 --> 00:00:41,104.33106576 Marketing is really at the heart of all business activities. 13 00:00:41,114.33106576 --> 00:00:49,304.33106576 In my mind, it all leads back to marketing and telling customers about who you are, what you do And just increasing that visibility so that you can generate those sales. 14 00:00:49,614.33106576 --> 00:00:53,564.32906576 I love working with them through mentorship, consulting, and full management. 15 00:00:53,584.33006576 --> 00:01:03,154.33006576 If that's something that is needed really depends on the size of their team, but just guiding them through how to implement a very sustainable marketing strategy is really the key. 16 00:01:03,154.33006576 --> 00:01:03,774.33006576 Yeah, exactly. 17 00:01:03,784.33006576 --> 00:01:10,334.33006576 And I think that's so important because I think most small business owners struggle because they don't really know where to start with marketing. 18 00:01:10,344.33006576 --> 00:01:12,94.33006576 There's so many different aspects. 19 00:01:12,384.32906576 --> 00:01:15,54.32906576 And as you know, it can get complicated. 20 00:01:15,184.32906576 --> 00:01:19,274.32706576 So I think, a lot of business owners don't necessarily know where to start. 21 00:01:19,674.32806576 --> 00:01:35,109.32906576 So with that being said, do you feel there's like a platform right now that's the most important for someone to get started on when they're trying to market their business? Yeah, I would say TikTok is probably the easiest to be found on. 22 00:01:35,299.32906576 --> 00:01:40,489.22906576 Facebook and Instagram are something that I would typically recommend in any social media strategy. 23 00:01:40,899.22906576 --> 00:01:44,269.22856576 They're just more of a, they're very tried and true social platform. 24 00:01:44,269.22856576 --> 00:01:45,659.22906576 Everyone seems to. 25 00:01:46,159.22906576 --> 00:01:49,879.22906576 Be on that platform at some point or another in their day. 26 00:01:49,879.22906576 --> 00:01:55,749.22806576 They're pretty safe in that sense, but they are much harder to get found on compared to tick tock. 27 00:01:55,749.22906576 --> 00:01:59,299.22906576 So tick tock is is really great at the moment. 28 00:01:59,489.22806576 --> 00:02:14,557.56239909 However, I know, adding in three social media platforms can get very overwhelming and complicated, like you said Ultimately, it depends on what that individual business's goals are, what their capacity is for marketing their, their services and creating that video based content. 29 00:02:15,67.56139909 --> 00:02:19,167.56139909 But if they can, I would definitely recommend trying to stay consistent on TikTok. 30 00:02:19,697.56139909 --> 00:02:19,987.56139909 Okay. 31 00:02:20,427.56139909 --> 00:02:25,947.56139909 And I mean, with that, if they haven't ever started a TikTok account before. 32 00:02:26,327.56139909 --> 00:02:30,577.56139909 Do you feel like it's too late to get started or no? Oh, absolutely not. 33 00:02:30,587.56139909 --> 00:02:34,327.56139909 No, no, it's, it really comes down to the consistency. 34 00:02:34,387.56139909 --> 00:02:35,607.56139909 I think that. 35 00:02:36,162.56139909 --> 00:02:49,122.56139909 If we were to compare Instagram and TikTok side by side, I think that TikTok would be much easier to grow on today than it would be for Instagram, just because of the way that they've changed some of the things with hashtags and SEO and their algorithm. 36 00:02:49,462.56139909 --> 00:02:51,192.56089909 You can definitely still grow on Instagram. 37 00:02:51,192.56089909 --> 00:02:55,422.56039909 And like I said, I would still incorporate that and repurpose the content there. 38 00:02:55,742.56139909 --> 00:03:03,685.89473243 But I think, like I said, comparing the two side by side, I think TikTok is still very early in growth stages compared to the other, other options. 39 00:03:04,100.89473243 --> 00:03:05,240.89473243 Okay, that makes sense. 40 00:03:05,600.89473243 --> 00:03:14,140.89473243 And for those that don't have a marketing strategy where do you suggest they start? So they're, they're just creating their TikTok account. 41 00:03:14,150.89373243 --> 00:03:23,300.79473243 What do they do? Yeah, I, I recommend starting with three core areas, because the rest of your strategy is really going to get built upon the rest of it. 42 00:03:23,620.89473243 --> 00:03:25,350.89473243 What you do with with these three. 43 00:03:25,350.89473243 --> 00:03:37,80.89473243 So that would be your ideal client or target market your offer or the specific services that you are going to be promoting or how people can purchase from you and what your core message is. 44 00:03:37,510.89473243 --> 00:03:44,460.89473243 So those are the three things that are really going to differentiate you from any other business in the marketplace. 45 00:03:44,780.89473243 --> 00:03:47,550.89473243 It's going to allow you to create very specific content. 46 00:03:47,965.89473243 --> 00:03:51,685.89473243 For the people that are going to be most interested in what you have to offer. 47 00:03:52,35.89473243 --> 00:04:08,255.89473243 And then from there, you know, you can determine where should we be communicating with them? How do we stay in contact with them? How do we move them through the customer journey into what specific funnels or just kind of moving them into that booking stage versus the, Oh, this is very interesting. 48 00:04:08,255.89473243 --> 00:04:10,615.89473243 Let me learn a little bit more about this company. 49 00:04:10,615.89473243 --> 00:04:16,45.89473243 So those three areas are where I would start and then building upon that from there, once you get more comfortable with. 50 00:04:16,670.89473243 --> 00:04:20,360.89473243 The specific marketing tactics that you're using that makes sense. 51 00:04:20,680.89473243 --> 00:04:24,640.89473243 So I'm actually guilty of not being on tick tock. 52 00:04:24,640.89473243 --> 00:04:27,700.89473243 So this is kind of an interesting conversation. 53 00:04:28,90.89473243 --> 00:04:32,600.89473243 You know, my 10 year old daughter is always begging me to go on, but I'm I'm not on there. 54 00:04:33,0.89473243 --> 00:04:43,640.89473243 So With posts for RV rental businesses, like do you have any examples of like what might be good Videos to put out there to kind of get to their target market. 55 00:04:44,500.89473243 --> 00:05:06,975.89473243 Yeah, I think that with RV rentals There's so much fun content that you can create and share right like you can especially with video content you can really showcase the adventure and the excitement and All of the fun aspects that come along with renting an RV or living in an RV lifestyle and really just generate that interest. 56 00:05:06,985.89473243 --> 00:05:17,195.89473243 And I think that society is really, I don't want to say moving in that direction, but they're, they're becoming a lot more interested in what options they have to get outdoors to get away from the big cities. 57 00:05:17,195.89473243 --> 00:05:17,495.89473243 Right. 58 00:05:17,805.89473243 --> 00:05:23,725.89473243 And I think that showing where you can go, what it's going to be like, how. 59 00:05:24,10.89473243 --> 00:05:49,745.89473243 Fun it can be because I think that sometimes people that or consumers that are New to the industry may have a lot of objections, right? And you know talking about how you how can we overcome those objections? How can we get them interested or move past some of the? Concerns or fears that they may have into you know I I understand that this may be a small space but look at how much you can do with it or you know This is actually really fun to not Have all these options. 60 00:05:49,745.89473243 --> 00:06:00,702.56139909 It's not as overwhelming when you don't have all of the space to take care of, or, you know, whatever the angle is that that that specific business is going to be promoting or communicating to their target market. 61 00:06:00,872.56139909 --> 00:06:15,962.56139909 aNd I'm a very outdoorsy person myself, so anything that looks very fun and adventurous I love going on hikes, so anything that's very, like, woodsy immediately captures my attention, so I think that There's lots of ideas and lots of different ways that you could that you can talk about the business. 62 00:06:15,962.56139909 --> 00:06:17,282.56139909 But yeah, that's great advice. 63 00:06:17,312.56139909 --> 00:06:31,992.56139909 And now do you find from your experience? Do people want to do like just educational content or entertainment? Or can they do a mixture of both? Like what works best on Tick Tock? I would definitely do a mix of both. 64 00:06:31,992.56139909 --> 00:06:45,912.56139909 So I think that the entertaining aspect or the entertaining content is what draws them in initially, but then working in the educational content is what nurtures that relationship and moves them further into that customer journey with you. 65 00:06:46,322.56139909 --> 00:06:52,862.56139909 So I think that there are very fun ways and still very entertaining ways that you can share educational based content. 66 00:06:53,182.56139909 --> 00:06:58,942.56139909 Something that immediately comes to mind is something is having the like B roll footage in the background of. 67 00:06:59,502.56139909 --> 00:07:11,912.56139909 You know, different places that you can go or things that you can do or the adventures or, you know, like that type of thing like a video compilation and then a voiceover of something a little bit more educational can really help to bridge that connection. 68 00:07:12,12.56139909 --> 00:07:18,352.56139909 But I think with with RV rentals, I think that the educational aspect is very important to capturing the right. 69 00:07:18,952.56139909 --> 00:07:21,122.56139909 audience and setting the right expectations. 70 00:07:21,132.56139909 --> 00:07:32,702.56139909 So it's more than just getting them in the door, right? We want to have them have a very great experience with you too, so that they keep coming back and then they can share and give referrals and all of that kind of stuff. 71 00:07:33,12.56139909 --> 00:07:44,452.56139909 So setting them up with the right expectations upfront before they get too deep into the booking or too deep into the experience, I think can really help with the rest of that customer journey and customer experience. 72 00:07:44,620.89473243 --> 00:08:03,630.89473243 And do you find because, you know, with this type of business, it is local that type of content works well on TikTok as well for local businesses? Yeah, I think that there you can use hashtags still for for TikTok and the width of the TikTok algorithm is very smart. 73 00:08:03,740.89473243 --> 00:08:18,589.22906576 So, you know, I'm in Washington, I'm in the Seattle area, so oftentimes Seattle based content will come up into my For You page without intentionally searching for it, so Using like keywords SEO hashtags that are very local based. 74 00:08:18,849.22906576 --> 00:08:25,759.22806576 You can tag your, your video to a specific area, just the same way that you can geo tag in in Instagram. 75 00:08:25,769.22906576 --> 00:08:33,809.22906576 So that's something that I would do just to help pull in that target market, like that reach that specific geographical area. 76 00:08:34,799.22906576 --> 00:08:45,509.22906576 But still having, you know, I think having and I think just that wider visibility is still very beneficial because it doesn't necessarily mean that people from other areas won't come to you. 77 00:08:45,589.22806576 --> 00:08:53,859.22756576 You know, maybe they think that your RV rental is the, is the best one out there for whatever reason, and they're happening, happening to be in that area or they're going to move to that area. 78 00:08:53,859.22756576 --> 00:08:55,589.22756576 So, or they're going to share the content. 79 00:08:55,589.22756576 --> 00:09:04,529.22806576 So I think TikTok you know, focusing less on only reaching that specific area and just getting visible would be the key. 80 00:09:04,809.22806576 --> 00:09:21,992.46139909 And then having a different way or adding a different marketing channel to really capture the people that are local to you, maybe into an into your email marketing system or SMS marketing or, something else just so that you can kind of nurture the warmest leads like that. 81 00:09:22,412.56139909 --> 00:09:25,652.56139909 a little bit easier than speaking to the, you know, nationwide. 82 00:09:26,262.56139909 --> 00:09:27,382.56139909 Yeah, I love that. 83 00:09:27,412.56139909 --> 00:09:31,282.56089909 Yeah, definitely, you know, getting your name out there, getting brand recognition. 84 00:09:31,282.56089909 --> 00:09:36,452.56139909 And then, like you said, pulling the people that, are going to be the ones that are renting from you. 85 00:09:36,487.79949433 --> 00:09:49,147.80049433 Now, I know when I create content, I like to batch things, so is that something that you do when creating TikToks as well? Batch creating content in any, any form is definitely something that I would recommend. 86 00:09:49,437.80049433 --> 00:09:56,977.79949433 I think that it helps so much with the consistency and the consistency is key to successful marketing. 87 00:09:57,327.80049433 --> 00:09:58,237.80049433 So it really helps with that. 88 00:09:58,257.80049433 --> 00:10:08,577.80049433 And then when you're batch creating, it's much easier to see your content holistically and what your message is going to be and what you're going to be sharing, what you're going to be promoting. 89 00:10:08,887.79949433 --> 00:10:18,557.79949433 You know, making sure that each individual piece of content is very intentional towards your larger goal for the month or for the quarter, for example where it can be much harder when you're doing it. 90 00:10:18,877.79949433 --> 00:10:28,117.79949433 Individually, you know, each single day and you know, what did I talk about two weeks ago? Am I still on the right track versus, you know, you're planning it out and you're seeing everything all at once. 91 00:10:28,127.79949433 --> 00:10:32,257.79849433 So batch creating is definitely something that I recommend to all of my clients. 92 00:10:32,617.79849433 --> 00:10:42,47.79949433 I know it can be hard getting into that first month cause you're kind of working ahead, but then you have the whole month to, you know, break down your process, plan things out, create it, et cetera. 93 00:10:42,67.79949433 --> 00:10:45,437.79949433 So, yeah, I love it too, because I feel like. 94 00:10:45,847.79949433 --> 00:10:47,727.79949433 There's some days I'm just not creative. 95 00:10:47,727.79949433 --> 00:10:49,97.79949433 I can't think of anything. 96 00:10:49,97.79949433 --> 00:10:59,627.79849433 So to, you know, get all those ideas down, take a day to, like, record them all and, then you can schedule them or post them, as needed. 97 00:10:59,727.79849433 --> 00:11:01,437.79849433 Then you don't have to worry about those days. 98 00:11:01,437.79849433 --> 00:11:06,157.79849433 Like when I don't batch stuff,, there'll be some days like, oh, I really need to post something. 99 00:11:06,157.79849433 --> 00:11:16,507.79849433 Like what am I gonna say? What am I gonna do? Oh my God, I gotta do my hair, I gotta do my makeup You know? So it's so nice to just like, have those videos ready to go whenever you need them. 100 00:11:16,912.79849433 --> 00:11:18,437.79849433 Yes, yes, yes, exactly. 101 00:11:18,584.465161 --> 00:11:21,824.465161 now kind of switching topics a little bit. 102 00:11:22,344.465161 --> 00:11:26,954.465161 I know we both said we like Instagram and I was checking out your Instagram account. 103 00:11:27,324.465161 --> 00:11:32,984.465161 I saw some posts about KPIs and I feel like that's something really important to touch on. 104 00:11:33,584.464161 --> 00:11:42,407.79649433 It's something that I've been tracking with social media for probably a good six months, but I'm sure most small business owners don't think about that at all. 105 00:11:42,717.79749433 --> 00:11:54,276.12982767 So Can you talk about a little bit? What are KPIs? And maybe what are some KPIs that small business owners should be tracking with their social media? Yeah, no, that's a great question. 106 00:11:54,546.13082767 --> 00:11:57,996.12982767 Because your KPIs, so that stands for key performance indicators. 107 00:11:58,426.12982767 --> 00:12:04,556.13082767 You may hear about it as analytics or metrics, depending on, you know, what platform you're on or who you're talking to. 108 00:12:04,556.13082767 --> 00:12:11,991.13082767 But understanding the numbers or the performance of your content really helps you to Make data driven decisions. 109 00:12:12,421.13082767 --> 00:12:13,771.13082767 I know a small business owners. 110 00:12:13,991.13082767 --> 00:12:25,31.13082767 We are so close to our business and it can be very hot, very complicated and hard to separate what is actually happening with our marketing and our, our growth versus what it feels like is happening. 111 00:12:25,476.13082767 --> 00:12:35,432.79749433 You know, it's, for example, you may feel like your growth has just been very stunted or you're really not reaching anyone because the last couple weeks you're just seeing the numbers go down, down, down. 112 00:12:35,462.79749433 --> 00:12:50,202.79749433 But when you, if you look at it holistically, if you, if you take a step back and you're like, Hey, what is the last 90 days looked like, though, it may be a very different story and you may actually be doing much better than what it feels like in this very moment, just because of what's directly in front of you. 113 00:12:50,202.79749433 --> 00:12:50,502.79749433 Right. 114 00:12:51,32.79749433 --> 00:12:56,282.79699433 So some, some important ones to keep track of would be your reach or your impression. 115 00:12:56,282.79699433 --> 00:13:07,52.79599433 So how, how, how many people did you reach with your content? The more that you're reaching tends to indicate that the content is, is high quality, that people are interested in it. 116 00:13:07,224.463661 --> 00:13:20,14.362661 And it's because of the way the algorithms are, right? If people don't engage with it, they're not watching it, they're probably not going to continue showing it to more people, versus if everyone's watching it from start to finish, they're engaging with it, etc. 117 00:13:20,24.363661 --> 00:13:32,914.362661 Then Instagram wherever is saying, people are really liking this, let's keep pushing it out, right, because people are still engaging with it, right? So your reach and impressions, those are, those are two important ones just to help. 118 00:13:33,374.363661 --> 00:13:34,274.363661 With the quality. 119 00:13:34,684.363661 --> 00:13:36,334.363661 The engagements are good. 120 00:13:36,514.363661 --> 00:13:39,564.363661 And get and I should add a little caveat. 121 00:13:39,564.363661 --> 00:13:52,554.363661 So with all of these numbers, they can indicate they can be just more like vanity metrics, right? We don't want to just focus on the individual numbers, but rather looking at all of the numbers. 122 00:13:53,194.363661 --> 00:13:58,434.363661 What is the bigger picture? What is the story that these numbers are telling us? Right? We don't want to just say, well, Okay. 123 00:13:58,634.363661 --> 00:14:15,794.362661 You know, followers are up or, you know, I got this many likes or, you know, the, that kind of thing, because that doesn't necessarily mean or translate into direct sales, but it can be an indication of how what the, how the, you know, what is your quality of marketing? How are people responding to it? Is this something that people are interested in? So. 124 00:14:15,916.03032767 --> 00:14:22,966.03032767 Just keep that in mind when you're looking at all this, but in, you know, generally speaking, we want to see things continue to grow and increase. 125 00:14:23,426.03032767 --> 00:14:32,456.03232767 But the number of engagements, so likes, comments, shares, saves those are all very indicative of how much people are enjoying your content. 126 00:14:32,676.03132767 --> 00:14:33,946.03132767 Especially the shares and saves. 127 00:14:33,946.03132767 --> 00:14:35,256.03132767 Those are very, very important. 128 00:14:35,256.03132767 --> 00:14:43,886.03132767 So if you're seeing specific trends with content that is getting a lot of shares or saves, take a look at what specifically that content is. 129 00:14:43,886.03132767 --> 00:14:45,551.03132767 Is it? Very educational. 130 00:14:45,551.03132767 --> 00:14:54,411.03132767 Is it very, is it skits and, you know, something very entertaining or just trying to find out what that pattern is because I would definitely want to push more of that type of content. 131 00:14:54,411.03132767 --> 00:14:58,391.03132767 And if there's something that you're saying just isn't reaching a lot of people, people aren't liking it. 132 00:14:58,411.03132767 --> 00:15:20,44.363661 They're not commenting, you know, What is the reason? Is it the delivery of the content? Is it specifically what the content is about? So it really gives you an indication of where to do a little bit more of a deep dive and audit what's going on to either make an adjustment or make a pivot to fix whatever's going on or double down on what's going on really well. 133 00:15:20,314.363661 --> 00:15:23,814.364661 I always recommend looking at your marketing in 90 day intervals. 134 00:15:24,194.364661 --> 00:15:28,174.363661 That really gives you a good base of data to look at to know what. 135 00:15:28,814.364661 --> 00:15:37,134.364661 What to change what to improve on what needs to be adjusted or what to do more of and then continue that for another 90 days. 136 00:15:37,504.364661 --> 00:15:40,24.364661 Look back, evaluate and continue on. 137 00:15:40,874.364661 --> 00:15:42,34.364661 Yeah, that's a great idea. 138 00:15:42,34.364661 --> 00:15:43,324.364661 And I think it's so important. 139 00:15:43,334.364661 --> 00:15:47,384.363661 Like you said,, oftentimes I think especially with small businesses. 140 00:15:47,859.364661 --> 00:15:52,759.364661 They just post because like they feel like they have to and they don't do any tracking. 141 00:15:53,49.364661 --> 00:15:55,149.364661 They don't look back to see what's working. 142 00:15:55,389.364661 --> 00:16:06,469.364661 So instead of like doubling down, like you said, on the things that are working and making more content like that, they're still just randomly putting out stuff and they just really don't get anywhere. 143 00:16:06,469.364661 --> 00:16:07,149.364661 Yeah, I know. 144 00:16:07,149.364661 --> 00:16:23,169.365161 Some people really hate the phrase, you know, it's like throwing spaghetti at the wall to see what sticks, but I feel like so often when small business owners, when they're really in the weeds of their marketing and their content, it's really easy to get to that point where you're, like you said, you're just putting out content. 145 00:16:23,169.365161 --> 00:16:25,399.363661 You're just creating content just to check off the box. 146 00:16:25,399.363661 --> 00:16:28,319.364661 Cause that's what everybody says that you should be doing. 147 00:16:28,319.364661 --> 00:16:28,669.364661 Right. 148 00:16:28,919.364661 --> 00:16:29,319.364661 But. 149 00:16:29,319.464661 --> 00:16:29,389.264661 Yeah. 150 00:16:30,289.364661 --> 00:16:36,349.364661 It can just really lead to burnout and then the rest of your marketing is going to ultimately fall apart because then you don't want to do it. 151 00:16:36,609.364661 --> 00:16:38,39.364661 You're not coming up with anything creative. 152 00:16:38,39.364661 --> 00:16:42,779.364661 It's just a domino effect, right? So, I'm very passionate about the sustainability of all of the things. 153 00:16:42,779.464661 --> 00:16:48,469.364661 That's so true, though, and I don't think a lot of people step back and take a look at it. 154 00:16:48,479.364661 --> 00:16:55,99.364661 So,, hopefully they'll hear this message loud and clear, what we're saying, and they need to start tracking right away. 155 00:16:55,509.363661 --> 00:17:31,94.362661 So with that We've got them going on TikTok, they're going to create their account, start posting, making content, start tracking everything I know some people look at like ads as the next step but, not everyone has the budget for that, so I want to talk about what are like some low cost or no cost marketing strategies for RV rental owners that they can use with their limited resources, are there ways that they can just get reach their target market on TikTok organically or Instagram, without taking out ads. 156 00:17:31,94.362661 --> 00:17:36,544.362661 Yeah, yeah, no, that's, that's a great point because ads, they, the cost can add up very quickly. 157 00:17:36,564.362661 --> 00:17:41,884.361661 And I never recommend ads unless we have a proven organic strategy. 158 00:17:42,614.362661 --> 00:17:46,14.361661 So I look at ads as adding fuel to the fire. 159 00:17:46,309.362661 --> 00:17:50,149.362661 And the fire is your organic marketing, your organic content. 160 00:17:50,649.362661 --> 00:17:57,9.361661 If that's not going in the right direction, we don't want to add fuel to that fire, right? We, we, we don't want it to burn faster than that. 161 00:17:57,9.362661 --> 00:17:58,919.362661 It's just going to be throwing money out the window. 162 00:17:59,279.362661 --> 00:18:01,319.362661 But there are a lot of really great. 163 00:18:01,319.362661 --> 00:18:13,39.361661 low cost or should or free, right? I know it's not like it's free in the sense you're not spending money you're spending, but you're going to be spending your time, right? But there are a lot of other options outside of paid marketing. 164 00:18:13,39.361661 --> 00:18:19,999.362661 Some that come just right off the top of my head would be looking at doing some collaborations with other Complimentary businesses. 165 00:18:20,9.362661 --> 00:18:22,189.362661 That's a really great way to expand your reach. 166 00:18:22,399.362661 --> 00:18:23,809.362661 You're reaching their audience. 167 00:18:23,859.362661 --> 00:18:25,49.362661 They're reaching your audience. 168 00:18:25,99.362661 --> 00:18:26,419.362661 There's a mutual benefit there. 169 00:18:26,769.362661 --> 00:18:28,209.362661 So collaborations would be good. 170 00:18:28,259.362661 --> 00:18:30,929.362661 Influencer marketing has picked up a lot. 171 00:18:30,999.362661 --> 00:18:33,629.362661 So that's something that I would definitely look at. 172 00:18:33,639.361661 --> 00:18:43,72.6959943 Some influencers do cost money to have them create content about your brand, but there are some that Don't necessarily require a monetary exchange. 173 00:18:43,72.6959943 --> 00:18:45,482.6959943 So there are different ways of doing that. 174 00:18:45,662.6959943 --> 00:18:48,72.6959943 Mail marketing was the third one that I wanted to touch on. 175 00:18:48,382.6959943 --> 00:18:50,52.6959943 Because that is an owned channel. 176 00:18:50,52.6959943 --> 00:18:53,532.6959943 So it's really beneficial to have the borrowed channel. 177 00:18:53,532.6959943 --> 00:18:54,852.4969943 So that's something where you. 178 00:18:55,182.5969943 --> 00:19:01,712.5969943 Are on somebody else's platform, you don't have control over things like the algorithm, who sees it, when they see it, that type of thing. 179 00:19:01,712.5969943 --> 00:19:05,542.5969943 You, can control when you put it out, but not anything after that. 180 00:19:05,802.5969943 --> 00:19:14,982.5959943 Whereas an owned channel, something like your website or your email list or SMS messaging, those are all things that are intellectual property. 181 00:19:14,982.5959943 --> 00:19:19,302.5959943 And that's something that your business would own if a customer has given you that information. 182 00:19:19,582.5959943 --> 00:19:21,592.5959943 So that's something that I would pair with. 183 00:19:21,738.5792579 --> 00:19:33,658.5802579 Any other marketing channel that you have as your market in your, in your strategy and email marketing or blogs on your website, SEO, those are all really great ways to nurture the people that are already interested. 184 00:19:33,788.5792579 --> 00:19:45,498.5792579 So instead of, you know, just focusing on how do we bring more people into the top of the funnel, which would be something social media based, you know, how do we move them further into it? So email marketing or that longer form content where people are. 185 00:19:45,848.5792579 --> 00:19:51,368.5792579 Investing their time to consume whatever you're putting out is those are both really great options. 186 00:19:52,158.5792579 --> 00:19:52,778.5792579 Yeah, I love that. 187 00:19:52,808.5792579 --> 00:20:05,758.5792579 And you mentioned influencer marketing and,, I thought of, really with this type of industry, you could do a trade where you give them like a free RV rental and they, take video of their adventures. 188 00:20:05,798.5792579 --> 00:20:12,408.5782579 And I think that could be a great way to show people,, how awesome it is to go RVing and get in front of their audience. 189 00:20:13,158.5792579 --> 00:20:13,628.5792579 Yes. 190 00:20:13,628.5792579 --> 00:20:14,428.5792579 Yes, exactly. 191 00:20:14,618.5792579 --> 00:20:15,848.5792579 User generated content. 192 00:20:15,888.5792579 --> 00:20:16,978.5792579 It's a really great one too. 193 00:20:16,978.5792579 --> 00:20:21,678.5792579 So you know, prompting any of your customers to,, tag us here or use this hashtag. 194 00:20:21,958.5802579 --> 00:20:26,8.5802579 you may be featured on our email list or, however you want to position that. 195 00:20:26,18.5812579 --> 00:20:31,358.5812579 That's really great way to kind of generate that interest of, you know, look at all, all my customers are really happy. 196 00:20:31,358.5812579 --> 00:20:32,318.5812579 This is what they're doing. 197 00:20:32,328.5812579 --> 00:20:38,388.5812579 You know, it's not just me telling you about it, right? It's the customers telling other customers about it, which is great. 198 00:20:38,818.5812579 --> 00:20:51,958.5802579 Yeah and with like different brands, I think in this instance reaching out to local campgrounds or, maybe places you deliver the RV and trying to create content with them. 199 00:20:52,208.5812579 --> 00:20:59,828.5817579 And that way, it's mutual for both of you guys to work together and both get more customers in, so I think that could be good. 200 00:21:00,468.5817579 --> 00:21:02,188.5817579 Yeah, no, that's, that's a great idea. 201 00:21:02,278.5817579 --> 00:21:02,848.5817579 I love that one. 202 00:21:02,938.5817579 --> 00:21:03,458.5817579 Awesome. 203 00:21:03,508.5817579 --> 00:21:10,528.5827579 So with that being said we talked a lot about TikTok, which is fairly new in the social media game. 204 00:21:10,908.5827579 --> 00:21:22,198.5827579 How do you see the future of marketing evolving and what trends should RV rental business owners be aware of to try to stay ahead of their competition? Yeah, I love that question. 205 00:21:22,278.5827579 --> 00:21:36,723.5827579 I am seeing a lot of digital marketing shifting to less of that Perfect aesthetically pleasing content, people are really starting to see through the social media mask of everything is great. 206 00:21:36,733.5817579 --> 00:21:38,553.5827579 Everything is perfect all the time. 207 00:21:39,133.5827579 --> 00:21:44,823.5817579 Everything's,, rainbows and they're really wanting to see more of the behind the scenes real raw authentic content. 208 00:21:45,143.5817579 --> 00:21:50,103.5827579 So I think keeping that in mind for anyone that's creating social media content and. 209 00:21:50,313.5827579 --> 00:21:53,953.5827579 Just really like, you know, like I mentioned before, setting the right expectations. 210 00:21:54,393.5827579 --> 00:22:00,210.0189044 So I think people are getting very drawn to brands that are very honest and transparent in that way. 211 00:22:00,600.0189044 --> 00:22:05,430.0189044 I think that also, people are really wanting to connect with brands that share the same values as them. 212 00:22:05,610.0189044 --> 00:22:17,340.0189044 So making sure that you're communicating,, what do you stand for? What are your values? And really making that stronger connection with the, with your target market that shares those same values is going to be very important. 213 00:22:17,360.0179044 --> 00:22:22,300.0179044 I think just generally not having all of your content feel very sales focused. 214 00:22:22,770.0179044 --> 00:22:38,910.0189044 I think that people are feeling overly marketed to, constantly being told, you should buy this, you should buy this, you should buy this, you know, that's one of the, the big gripes with TikTok is, you know, TikTok shop and everything is sponsored and everything, it's just an ad is what it feels like. 215 00:22:38,990.0189044 --> 00:22:43,130.0179044 And people are really wanting to go back to,, what is, what is, where's that authentic content and where's that just. 216 00:22:43,685.0189044 --> 00:22:46,315.0189044 You know, fun, entertaining content. 217 00:22:46,335.0189044 --> 00:22:48,925.0189044 That's what people came to that specific platform for. 218 00:22:49,235.0189044 --> 00:22:54,64.9189044 And I think that that's starting to have a ripple effect on places like Facebook and Instagram. 219 00:22:54,65.0189044 --> 00:23:11,184.6667502 So, Coming up with very creative ways of drawing people into your brand so that they do want to, make purchases from you or book from you is going to be a really great way to kind of survive this transition that buying behavior is going through. 220 00:23:11,184.6667502 --> 00:23:20,554.5334168 Yeah, I feel like I've heard a lot lately how people want to buy from an actual person now not a brand. 221 00:23:24,554.6334168 --> 00:23:45,684.6324168 Well, I've heard that a lot before, like where they have to know, like, trust you so showing, like you said, behind the scenes footage maybe involving family or hobbies, to show people you're an actual person and you're not just in it for the money and showing how passionate you are about something I think would, really help your overall reach and. 222 00:23:45,969.6334168 --> 00:23:47,549.6334168 Ultimately getting sales. 223 00:23:47,706.3000835 --> 00:23:48,86.3000835 Yeah. 224 00:23:48,86.3000835 --> 00:23:48,876.3000835 Yeah, exactly. 225 00:23:48,876.3000835 --> 00:23:49,186.3000835 I know. 226 00:23:49,276.3000835 --> 00:23:54,936.3000835 I, I like to look through a lot of comments on TikTok and just like, what are people saying about this video that, you know, I find it interesting. 227 00:23:54,936.3000835 --> 00:24:24,959.6344169 What are, what are people saying? I see quite frequently, especially on how to type videos, you're teaching some, For our, RVs or travel trailers specifically, how to do this with your trailer, or, you know, how do you pack up your trailer, what does it look like to pack up a trailer with,, six people living in it, or, whatever, whatever the case may be people find that very interesting to consume and just kind of like, It takes the mystery away from it, which makes it a more comfortable idea to entertain. 228 00:24:25,159.6344169 --> 00:24:53,827.4141947 So I think doing something like that, it, that's very, you know, real, it's honest, it's transparent, it's behind the scenes, but it can, I, I feel like it can be very impactful for the right target market assuming that it's a very entertaining piece of content, right? We don't want it to be slow and monotone and, you know, things like that, but Yeah, I think that there are lots of very creative ways but just try not to stick to the,, this is what everybody else in the industry is doing, or this is really normal for my industry, so I should be doing it too. 229 00:24:54,137.4141947 --> 00:24:55,767.4131947 Try to avoid falling into that trap. 230 00:24:56,477.4141947 --> 00:24:58,177.4141947 Yeah, I think those are all great tips. 231 00:24:58,457.4131947 --> 00:25:32,0.746528 Is there anything else that you want to add that maybe we didn't cover that you feel is important? I think just hitting on the, on the, the fact that the consistency is really what the key is going to be here for any business, but especially for small business owners or people that are really trying to establish their brand awareness and,, in their name and in the industry, the consistency it's, there's so many benefits, but on the business side, it really helps to, Make that business owner much more comfortable in their marketing, their messaging, how to create content. 232 00:25:32,550.746528 --> 00:25:34,650.746528 It makes you more efficient. 233 00:25:34,660.746528 --> 00:25:38,430.745528 It really refines the content that you're, that you're talking about your brand voice. 234 00:25:38,780.746528 --> 00:25:46,10.746528 So, so many benefits there, but then on the other side, on the consumer side, It used to be that there was, it's called the rule of seven. 235 00:25:46,410.746528 --> 00:25:59,30.745528 So somebody would need to see a piece of content or you know, a brand seven times before they would take an action or they would make a purchase with how much content is out there these days that has increased to 30 plus. 236 00:25:59,170.745528 --> 00:26:07,850.746528 So you, you, there's a lot of times that you need to get in front of that same customer, that same consumer before they're going to do anything with your brand. 237 00:26:08,240.746528 --> 00:26:21,155.746528 And if you're, you know, if you're posting one, one time a week, You're going to be working like a full year before they're going to be doing anything right versus, you know, that could be condensed down to a month. 238 00:26:21,155.746528 --> 00:26:26,885.746528 If you're doing one a day, for example, I know one a day is still a lot, but you know, you can really see the timelines. 239 00:26:26,925.746528 --> 00:26:33,175.746528 You know how much that can compound and what that timeline could look like with with the frequency. 240 00:26:33,175.746528 --> 00:26:39,925.746528 So the consistency is just really something that I would love to drive home because it's just going to have a domino effect on everything else. 241 00:26:40,485.746528 --> 00:26:46,105.646528 Yeah, that paints a really great picture when you show the numbers like that. 242 00:26:46,105.746528 --> 00:26:57,795.747528 Now, where can listeners, reach out to you, get more marketing tips for their businesses? Like what's the best place to find you? Instagram would be the easiest right now. 243 00:26:57,845.746528 --> 00:26:59,455.746528 My DMs are always open. 244 00:26:59,455.746528 --> 00:27:01,335.746528 I'm pretty consistent with putting content out there. 245 00:27:01,335.746528 --> 00:27:05,515.747528 So there's always going to be tips and tricks and you know, different educational pieces there. 246 00:27:05,745.747528 --> 00:27:08,305.748528 And then more lifestyle stuff in my stories. 247 00:27:08,375.748528 --> 00:27:10,155.748528 If you're, if you're interested in that, so. 248 00:27:10,525.748528 --> 00:27:10,815.748528 Great. 249 00:27:10,815.748528 --> 00:27:16,715.748528 I'll go ahead and put your Instagram handle in the show notes for anyone that wants to follow you. 250 00:27:17,15.748528 --> 00:27:18,845.748528 Thank you so much for joining me today. 251 00:27:18,845.748528 --> 00:27:24,465.748528 This has been an eye opening conversation, and I just know the listeners are going to get so much out of this. 252 00:27:25,155.748528 --> 00:27:25,415.748528 Yeah. 253 00:27:25,635.748528 --> 00:27:26,155.748528 Thank you. 254 00:27:26,185.748528 --> 00:27:27,835.748028 If anyone has questions, please reach out. 255 00:27:27,835.748028 --> 00:27:29,365.748528 I'm happy to, happy to answer anything.
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