#542 - Brewing a Matcha Empire with Childhood Bonds and Sharp Strategy

They say the best businesses are built on the foundations of friendship, and that's exactly what Samuel Loo and Singchuen Chiam, childhood pals, prove with their journey from elementary school to dominating the matcha scene on Amazon. Their tale is not just about the green goodness of matcha but a story of two friends who took divergent paths—law and business—only to converge into a powerhouse duo. With Sam's sharp legal acumen and Sing's Alibaba experience finesse, they've brewed up Naoki Matcha, a brand that resonates with quality and customer delight, nurturing it from a side hustle to a multi-million dollar success.

Our conversation steers through the meticulous craft of standing out in a saturated market, with Sam and Sing revealing their three-year grind to perfecting their matcha blend. They share the trials of juggling full-time jobs while planting the seeds for Naoki Matcha, a testament to their enduring patience and entrepreneurial spirit. Their business acumen shines as they discuss the potency of Amazon PPC in propelling their revenue growth, and the strategic decision to maintain a premium on their product—ensuring Naoki Matcha is not just another tea on the shelf, but a premium experience for the discerning consumer. As we wrap up, the future of Naoki Matcha gleams with potential, from its lean operational approach to its plans for product diversification and international expansion. Their story isn't just an inspiration for Amazon FBA sellers and matcha aficionados but to anyone with entrepreneurial dreams, demonstrating that with the right blend of passion and strategy, even the smallest idea can grow into a thriving E-commerce empire. Join us as we toast to the success of Sam and Sing, and keep an eye on your social media feeds—you might just catch the upcoming viral sensation of Bradley Sutton’s matcha flan!

 

In episode 542 of the Serious Sellers Podcast, Bradley, Samuel, and Singchuen discuss:

• 00:00 - Childhood Friends Start Successful Matcha Business
• 08:35 - Exploring Opportunities With Macha Tea 
• 11:33 - Journey to Success
• 14:50 - Product Growth From Gradual to Significant
• 20:46 - Brand Growth Through Market Analysis
• 21:26 - Strategic Growth of Naoki Matcha Brand
• 24:37 - Matcha Market Segmentation and Competition
• 28:56 - Success in their Amazon Business
• 30:15 - Amazon PPC Advertising Strategy Effectiveness
• 33:37 - Matcha Success Story and Plans For Future Growth

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Transcript

Bradley Sutton:

Today, we've got two childhood best friends from elementary school who linked up as adults and started a matcha Amazon business that now does millions of dollars a year. How cool is that? Pretty cool, I think.

 

Bradley Sutton:

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Bradley Sutton:

Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world. And we are going to the opposite side of the world today, to I believe they're in Singapore, and it's funny because the way they were introduced to me by Crystal and somebody else from Amazon she was like oh yeah, I want you to meet the Macha Bros, but I don't think that's their official name, so I'll let you guys go ahead and introduce yourselves to our audience. This is the first time we'll be on the show

 

Sam:

Sure. So my name is Sam and this is my business partner, Singchuen. We're not actually brothers, but we work together quite closely on a business that we started together. Our business is called Naoki matc