Unlock the full potential of your Amazon advertising efforts with the expertise of PPC maestro Destaney Wishon of BTR Media, who brings a wealth of knowledge to our illuminating discussion on Amazon PPC strategies. Listen as we dissect the limitations of relying solely on ACoS metrics, advocate for sales volume and profitability harmony, and delve into her firsthand experiences with Helium 10’s powerhouse Amazon PPC tool, Adtomic. The conversation takes a turn into the synergy of PPC and organic ranking approaches, providing you with actionable insights to enhance your ad campaigns and achieve success in the Amazon marketplace.
Get ready to navigate the tricky waters of Amazon PPC campaigns for non-repeat purchase products, where we tackle the tactical acceptance of losses to build organic rank and the criticality of budget allocation for long-term gains. The episode is packed with rich strategies, including leveraging Amazon's Search Query Performance reports and optimizing bids with precision. Discover the art of juggling multiple product variants in PPC and the effectiveness of single keyword campaigns, all while managing to maintain a robust presence in a competitive niche market, like supplements.
Our TACoS Tuesday program culminates in a robust discussion on keyword match types, revealing how exact and phrase matches can coexist without cannibalizing each other's potential. Destaney shares her valuable insights on sponsored brand video ads, the finesse of managing bids outside of Amazon's console, and the tactics for handling unprofitable long-tail search terms. From the strategic considerations for small-budget brands to the nuances of keyword research and Amazon PPC tips for new sellers, this podcast episode is a great resource for anyone looking to elevate their Amazon advertising game and carve out their brand's success.
In episode 545 of the Serious Sellers Podcast, Bradley and Destaney discuss:
- 00:00 - Amazon PPC Strategy Q&A With Destaney
- 02:44 - Understanding PPC Strategy and Metrics
- 06:06 - Custom Bidding Rules in Adtomic
- 10:00 - Amazon's Impact on Organic Ranking
- 13:08 - Establishing Product With Profitable Keywords
- 16:11 - Maximizing Amazon Product Visibility
- 19:24 - Controlling Bids for Amazon Search Results
- 21:05 - Amazon Advertising Strategy and Optimization
- 23:39 - Day Parting Strategies on Amazon
- 25:22 - Amazon PPC Strategy and Keyword Research
- 26:47 - Amazon Seller Strategy and Consumer Behavior
- 30:25 - Improving Product Visibility on Amazon
- 35:56 - More Amazon PPC Strategy and Tips
- 42:18 - Understanding Amazon Suggested Bids
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Transcript
Bradley Sutton:
Today we've got one of the top minds in all the Amazon PPC world, Destaney, back on the show and she answered all of your live questions on Amazon advertising that, actually, this was no doubt the best set of questions we've ever had on the show. How cool is that? Pretty cool, I think.
Bradley Sutton:
If you're like me, maybe you were intimidated about learning how to do Amazon PPC or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic.
Bradley Sutton:
Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our live monthly TACoS Tuesday program, where you go over anything and everything Amazon PPC related, and we throw in a little bit of Walmart here and there, as well. And so, for those who this is your first time to the show. What we do is we bring on an outside expert once a month to answer live on all of our platforms
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