Welcome to Episode 61!
https://sustainable-ecom.com/ep61
As brands we can help consumers live more sustainable lives in many different ways. Perhaps central to our value in that regard is what we make our products out of, the materials we choose to use.
So, I’m always very excited to discover new sustainable materials, especially in the fashion and apparel space. One particular area I’ve been reading up on is the emerging field of plant-base leather alternatives. You may have heard of products like Pinatex made from Pineapple leaves, and Cactus Leaf Leather, which has been taking European fashion houses by storm over the past year or two.
In my humble opinion, neither of these two vegan leather alternatives hold a candle to the Leaf Leather I want to introduce you to today.
My guest is Sridevi Blair, founder at Karuna Dawn, a new ethical and sustainable brand bringing Fair Trade bags and accessories to the Australian market.
I don’t want to get too carried away in my personal excitement about her leaf leather products, because doing so would detract from the overall story of her brand and the importance of the ethical choices she’s making across her various suppliers, which we also explore in this episode.
Nevertheless, Karuna Dawn’s leaf leather products are among the most beautiful things I’ve ever seen!
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