Public Relations is More Than a Bunch of Press Releases

Public relations is actually about trying to get conversations going, and actually being able to elevate things that are going on in your organization. That may be external and may be internal. Table Fries host, Jeanne Hopkins says, "One of the things that I really enjoy about BroadPR is it's not just a bunch of press releases. It's the relationships that you have, not only with the media and maybe analysis. Jeanne has been working with her guest, Tracy Wemett, and BroadPR for 20 years. "A PR campaign," Tracy says, "hinges on the relationship with the internal client advocate" - the person who can feed them the information they need and are proactively asking for. This is how a PR firm can take advantage of all opportunities that suddenly present themselves. Listen to this episode and hear about what BroadPR is doing to take care of journalists, as well as how she builds time in her day to react to things. Tune into this episode of Table Fries, "Public Relations is More Than a Bunch of Press Releases."

 

About Jeanne's guest:

Tracy Wemett has been at the forefront of public relations and marketing in the high-tech industry for over 25 years. Since 2001, she has been co-founder and President of BroadPR, a full-service boutique communications firm offering public relations, social communications, digital PR, analyst relations, strategic marketing, and crisis management. She is a visionary leader who manages a global, virtual, and highly responsive team, helping the most interesting clients, from start-ups to grown-ups, communicate their authentic message to the right media on the right platforms. Tracy loves landing media coverage for clients, building relationships, and investing in companies and causes in which she believes. More than ever, our words and actions matter, so it is Tracy’s privilege to help clients communicate their words and illustrate their actions.