44: Building your brand on Twitter: 3 Top Hacks for 2023

The fast-paced world of social media marketing makes it hard to nail just one success formula. A business must adapt its marketing efforts to the platform changes almost every year. What are the best practices for growth on Twitter this year? These are our top 3 hacks for building brand presence on Twitter.

Listen in to learn what's changed and what's still the same. 

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Episode Transcript

(00:00):
Welcome to a fresh episode as we continuethe series on social media marketing
and branding for small businesses.
So today we discuss top hacks for buildinga brand on Twitter in 2023, what is
still the same and what has changed.
First, let's talk aboutoptimizing your bio.

(00:21):
Your bio is one of your firstimpressions on potential followers and
customers, so make sure it stands out.
Much hasn't changed here, but if you'rejust starting building your business
profile on Twitter, this is where youwanna begin to get the most outta Twitter.
Ensure that your company voice andidentity are branded and optimized.
This means your bio tells peoplewho you are and with the link

(00:44):
to your landing page or website.
And don't forget to include relevantkeywords so users can find you easily.
It also helps to link othersocial media accounts to build
cross-platform visibility.
Next, connect with industryleaders to grow your following and
increased engagement over Twitter.
Mentions and follows frominfluencers in your industry.

(01:05):
Play a huge part in boostingbrand authority and increasing
visibility for your page.
So follow and engage industry leaders.
Post additionally, find conversationsthat are already happening about topics
related to what you do, and join in.
Finally, stay active on Twitter drives.
Engagement and visibility for your page.

(01:28):
With the fast-paced world of social mediamarketing, one of the biggest debates is
when and how often you should post anddoes timing make that big of a difference?
Honestly, previously the answerwould be yes, but with ongoing
changes and competitiveness.
Current statistics show a minimumuptick in the number of clicks
at the end and at the start ofthe day on Twitter Post to pass.

(01:51):
As a trend, your focus should be onthe content quality and relevance.
The one constant though, is frequency.
The more you post, the more visibilityand clicks your brand is going to get.
So pick a time each day when most ofyour followers are online, whether
it's morning or evening, and postconsistently every single day.

(02:12):
This is gonna keep them engagedwhile raising awareness of what
you do across the platform.
And there we have it.
Three top hacks for buildinga brand on Twitter in 2023.
Optimize your bio, connect withindustry leaders and stay active.
Thanks for listening.
Until next time, don't forget to checkout the description of this episode

(02:33):
for the link to resources that isgonna help you grow your business.