Storefronts and public venues offer plenty of opportunities for national and local brands to market & advertise. It’s also a potential source of recurring revenue for retailers, venue owners, and VARs. That’s the idea behind pDOOH (Programmatic Digital Out-of-Home) advertising, which uses “monetized & managed digital signage” in highly trafficked areas. Ben Simon, BlueStar’s Emerging Technologies BDM, and Joe Kunigonis, CEO of Smartify Media, our partner in the pDOOH initiative, explain the landscape, the solution, and how VARs benefit from selling it.
#VARValue - What should VARs interested in these solutions do next? How should they identify potential customers, and how do we help?
Learn More About pDOOH: https://pdooh.bluestarinc.com/
TEConnecting with us:
Ben - Dyson Zone - headphones w/air purifier
Joe - Mobile to screen sync
Dean - Chomper, the $20M baby T-Rex
John - Beef-infused rice
Keep in Touch!
Email - TEConnect@bluestarinc.com
LinkedIn - https://www.linkedin.com/company/blue-star
Submit your topic ideas - https://www.bluestarinc.com/us-en/landing-pages/podcast-topics.html
Follow BlueStar on LinkedIn - https://www.linkedin.com/company/blue-star/
Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe
Sponsored by:
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Nikki Glaser Podcast
Every week comedian and infamous roaster Nikki Glaser provides a fun, fast-paced, and brutally honest look into current pop-culture and her own personal life.